Marketing the Hospitality NRAF Through Digital Media

Running head: MARKETING THE HOSPITALITY BRAND THROUGH DIGITAL
MEDIA
MARKETING THE HOSPITALITY BRAND THROUGH DIGITAL MEDIA
Name of the Student
Name of the University
Author Note

MARKETING THE HOSPITALITY NRANF THROUGH DIGITAL MEDIA1
PART 1
Introduction
The main aim of this paper will be to evaluate the brand promise that is provided by
Grecotel, the largest luxury chain of hotels in the region of Greece. Alignment as well as
refinement of this brand will be done with the context of digital media in the modern world
perspective. Integration of the brand across all the channels possible will also be evaluated in
this paper. At last, the brand will be projected to the global customers, who are the main
factors of revenue earning of this organization. In this context, it can be said that hospitality
sector is one of the toughest sector among all other business sectors in the world.
Brand Promise
The organization which has been identified to study in this paper is Grecotel, which is
the largest luxury chain of hotels in the region of Greece. There are overall 35 properties in
Greece, and almost 6,100 employees are employed in all these properties to serve the guests
and tourist from different regions of the world. The hotel chain is the part of N.
Daskalandonakis Group, which can be termed as the family business, and includes 60
organizations under this group, which can also be termed as the largest tourism operations of
businesses in the region of Greece (Grecotel.com 2019). The hotel chain is known for
offering superior services to the international guests and tourists, and this is the unique
service which is offered by the management of this chain and helps to attract new people
from the global competitive hospitality market place as well as retaining their old customers.
The mission of this hotel group is to offer dedicated service in the context of
mastering craftsmen along with welcoming the guests and international tourists in innovative
and unique way, which separates this property from other brands or organizations. The
experiences that are gained by the people who want to stay in the property of Grecotel Hotels

MARKETING THE HOSPITALITY NRANF THROUGH DIGITAL MEDIA2
and Resorts becomes memorable for lifetime and the management is focused in providing
this sophisticated lifestyle memorable experiences to the guests and tourists who come to stay
in the largest hotel property in Greece (Asonitou and Vitouladiti 2017). The most beautiful
destinations of this nation are covered by the management of this hotel chain, as the have
their properties in almost all these beautiful destinations in and around the region of Greece.
So, it can be stated that the mission of this organization is to provide top-class service
through their gourmet restaurants with well thought-of and luxurious details, opulent
amenities and a unique experience in terms of the architecture of the properties that are
present all over the Greece (Camilleri 2018).
Customers From the business point of view, this hotel chain possess all the
features that are required to attract the tourists and guests from this
highly competitive market place, and it has been already stated that
hospitality sector is the most competitive business sector among all
other sectors throughout the whole world. It is already mentioned in
the above paragraphs that it is the mission of this hotel chain, which is
to provide unique and memorable experience to the people who will
come to stay there.
From the customer’s point of view, it has been seen in researches that
the people who have visited this place at least once are very much
satisfied with the services that are provided by the management of this
hotel chain. Many of them has become regular customers, as many
businessmen prefers this property to stay for business purpose and
often held business meetings in their properties.
Quality The quality of the service that is offered by Grecotel is of superior
quality, which includes gourmet restaurants with well thought-of and

MARKETING THE HOSPITALITY NRANF THROUGH DIGITAL MEDIA3
luxurious details and opulent amenities.
The quality of customers who avail these services are also mainly
from the high-level class, which manly involves businessmen and
tourists.
Value The value proposition that is provided by this hotel is sophisticated
lifestyle memorable experiences to the guests and tourists who come
to stay in the largest hotel property in Greece. This adds value to the
range of services that are offered by the management of this hotel, and
people gets attracted to avail these services.
Attributes The culture of the hotel chain involves offering impeccable services to
the guests which will help to possess a memorable experience. The
offerings include a la carte and buffet restaurants, different types of
pillows in the suites, guestrooms and villas, manicured gardens and
lawns and sincere attention and discreetness through which the guests
are welcomed and offered all these services. This helps to satisfy the
level of needs and desires that the guests possess from the
management of this hotel chain (Del Mar Gálvez-Rodríhuez et al
2017).
Experiences As stated earlier, a memorable and lifetime experience is gained by the
tourists and guests and this is the mission that is followed strictly by
the management of this hotel chain.
State your brand
promise
The promise that is offered by this brand is to provide a lifetime
and memorable experience for the people who will come to stay or
dine in the restaurants that are present within the hotel premises.