Types Of Marketing Tools Information 2022

Running head: Marketing Tools
Competitive Strategy
Name of the Student:
Name of the University:
Author’s Note

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Marketing Tools
Introduction
The current assignment focuses on competitive strategies implemented by the business in
order to achieve competitive advantage from its competitors. The assignment provides a
comprehensive description on various competitive tools; predominantly the paper focuses on
Porter’s Five Force model, SWOT analysis and PESTLE. In order to briefly understand about the
competitive strategic tools, the study analyzes the competitive strategy of Woolworths, a retail
industry in Australia. The competitive tools help the industry to get a clear vision where the
company stands in the market. The industries with strategic plan can know their strength,
weakness and opportunities that cam be obtained within the market. The possible threats and
challenges faced by the company and their possible competitors as well.
Discussion
The selected company for the assignment is Woolworths, an Australian retail industry.
Throughout the assignment, the Woolworths is analyzed briefly in order to seek how Woolworth
gained competitive advantage, due to analysis of the company the future can be estimated. The
first tool to be implemented is PESTLE analysis.
PESTLE Analysis
The PESTLE analysis is a strategic tool which helps the industry to identify the macro-
environmental factors which can affects the productivity of the company. PESTLE includes
political, economic, social, technological, and legal and environment.

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Marketing Tools
Political Factor
The political factor has a great influence on the performance of the company. There are
certain obligation, rules and laws which must be followed by the company so as to run the
company smoothly and sustain in the market. Since, Woolworths is an Australian company, each
state in Australia mandates that they must adhere to Food Standards Code ((Rastogi and Trivedi
2016). This approach confirms that the packaged food must have all the nutritional information
and contents. This policy is obliged to all the super market industry in Australia to display in
their dietary information. On the other hand there are some political disturbances that discourage
the investors from entering inside the market. Since, Woolworths is an established company the
risk towards this factor is significantly less.
Economic Factor
The economic factors such as economic slowdown, inflation rate, recession, unemployment
are such factors which could affect the financial position of the company. The company’s
financial levels are influenced by these economic factors. It is evident that the economic
slowdown has drastically has led to decrease of the disposable income in Australia households,
thus decreasing their purchasing power (Rastogi and Trivedi 2016). Due to rise in living cost has
also diminished the purchase power of the customers and therefore, they are more inclined
towards low cost products. Therefore, it does impact the price of the products.
Social Factors
The significant and dynamic changes in the attitude, societal lifestyle influence the
purchasing behavior of the consumers. Nowadays, people are more concerned about health and
organic foods and thus controlling obesity. Therefore, there is a high demand of organic food in