Career Research Report on Marketing: Trends, Skills and Knowledge

Career Research Report

Contents
INTRODUCTION...........................................................................................................................1
ANALYSIS AND APPLICATION ................................................................................................1
Trends that influence chosen profession .....................................................................................1
Skills and knowledge required for becoming successful in marketing field...............................2
EVALUATION ...............................................................................................................................4
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................5
APPENDIX......................................................................................................................................6

INTRODUCTION
Career research can be described as an exercise of making investigations into probable
opportunities provided for individuals in order to determine the best field that suits them to
accomplish their personal objectives (Baruch and Sullivan, 2022). It is beneficial for individuals
as it assist them in identifying and evaluating their their skills that can be used by them after
university level. My area of career research is marketing as it provides me valuable insights
about analysis of my existing skills. This project covers the areas of employability whereby I can
put my efforts and skills to become successful. This project also highlights relevant careers
related to marketing area as well as information about labour market.
ANALYSIS AND APPLICATION
Trends that influence chosen profession
Various changes are happening in the field of marketing due to fluctuations in market
trends and dynamic needs of consumers. Various trends that can influence marketing job are
mentioned below:
 Dominance of customers – In earlier times, selling is a primary aspect of of
organisations. Organisations just tend to generate more sales and increase their profit
margins. But in today's world, marketing is very important aspect which not only covers
sales but also talks about searching of prospective markets where buyers can be
influenced (Chin and Et. Al., 2019). Earlier, traditional marketing practices through
newspaper articles, hoardings and television advertisements were used. But with
emerging globalisation, organisations have new and large segment of consumers for
influencing through modern marketing techniques through digital channels and social
networking sites. Organisations first perform extensive research to gain insights about
consumer preferences and then develop their products or services according to them.
Technology has also helped marketers to adopt advanced techniques for collecting
insights about customers. Marketers use feedbacks and reviews on their social media sites
or official websites. This has impacted widely on traditional jobs of marketers who
follows typical methods of selling. They just display their products at their physical store,
sit and wait for customers to purchase their products. In changing scenario, one should
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