Marketing and Management of Apple Inc - Report

Added on - 28 May 2020

  • 20

    pages

  • 3318

    words

  • 7

    views

  • 0

    downloads

Showing pages 1 to 4 of 20 pages
Running Head: Marketing and ManagementMarketing andManagement
Marketing and Management1ContentsIntroduction......................................................................................................................................3Industry market for Apple...............................................................................................................4Growth and profitability..............................................................................................................4Macro environment......................................................................................................................5Political factors........................................................................................................................5Economic factors.....................................................................................................................6Social factors...........................................................................................................................6Technological factors...............................................................................................................6Legal factors............................................................................................................................7Environmental factors..............................................................................................................7Market segment...............................................................................................................................7Primary and secondary target market..............................................................................................9Involvement of primary segment.....................................................................................................9Price range.................................................................................................................................10New Stores.................................................................................................................................10Online facility............................................................................................................................10Diversified products...................................................................................................................10Competitor’s analysis....................................................................................................................11Apple..........................................................................................................................................12
Marketing and Management2Samsung.....................................................................................................................................12Dell............................................................................................................................................13Positioning.....................................................................................................................................13Conclusion.....................................................................................................................................16References......................................................................................................................................17
Marketing and Management3IntroductionThe next stage of the marketing audit is to consider the evaluation of the market of theorganization. The organization has been selected for the evaluation is Apple Inc, an Americanmultinational technology company with headquarter in Cupertino, California. The companydevelops and sell the computer software, consumer electronics, and online services. Thehardware products that are offered by the company include an iPad tablet computer, Macpersonal company, Apple watch, TV, digital media player, HomePod and many other items.The report is based on the market analysis of the Apple Company and this analysis is conductedto evaluate and analyze the opportunities and threats of a company. To analysis the opportunityand threats the company can make use of the different framework which has been discussed inthe report.
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Unlock This Document