Marketing and Management of Apple Inc - Report
20 Pages3318 Words87 Views
Charles Sturt University
Added on 2020-05-28
Marketing and Management of Apple Inc - Report
Charles Sturt University
Added on 2020-05-28
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Running Head: Marketing and ManagementMarketing andManagement
Marketing and Management 1ContentsIntroduction......................................................................................................................................3Industry market for Apple...............................................................................................................4Growth and profitability..............................................................................................................4Macro environment......................................................................................................................5Political factors........................................................................................................................5Economic factors.....................................................................................................................6Social factors...........................................................................................................................6Technological factors...............................................................................................................6Legal factors............................................................................................................................7Environmental factors..............................................................................................................7Market segment...............................................................................................................................7Primary and secondary target market..............................................................................................9Involvement of primary segment.....................................................................................................9Price range.................................................................................................................................10New Stores.................................................................................................................................10Online facility............................................................................................................................10Diversified products...................................................................................................................10Competitor’s analysis....................................................................................................................11Apple..........................................................................................................................................12
Marketing and Management 2Samsung.....................................................................................................................................12Dell............................................................................................................................................13Positioning.....................................................................................................................................13Conclusion.....................................................................................................................................16References......................................................................................................................................17
Marketing and Management 3Introduction The next stage of the marketing audit is to consider the evaluation of the market of the organization. The organization has been selected for the evaluation is Apple Inc, an American multinational technology company with headquarter in Cupertino, California. The company develops and sell the computer software, consumer electronics, and online services. The hardware products that are offered by the company include an iPad tablet computer, Mac personal company, Apple watch, TV, digital media player, HomePod and many other items. The report is based on the market analysis of the Apple Company and this analysis is conducted to evaluate and analyze the opportunities and threats of a company. To analysis the opportunity and threats the company can make use of the different framework which has been discussed in the report.
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