MARKETTING RESEARCH MARKETTING RESEARCH 8 8 Running Head: MARKET RESEARCH Market Research (Assignment 1) Name of the student Name of the University Author Note Introduction The aim of the section is to include an analysis of the existing literature that has been furnished in the domain of the requirement of blood for a wider section of the Australian Society. According the Australian Red Cross Blood Service it has been found that the one out of three people from the society of Australia require blood or the blood related products in the entirety of