Marks and Spencer and Its Environment

Marks and Spencer and Its Environment
Introduction
Businesses are important for a nation because they
contribute significantly to its overall economic development.
Not only this, they also provide employment opportunities to
different people (Brennan, Canning and McDowell, 2020). The
poster explains how different internal as well as external
factors affect a particular organization. The chosen
organization for this poster is Marks and Spencer.
PESTEL analysis helps an organization in identifying the various
external factors as well as their potential impact on its overall
operations.
Political Factors – The United Kingdom is a politically stable country
which is beneficial for the company. But Brexit has caused
uncertainties
Economic Factors – There can be various economic factors that can
affect Marks and Spencer (Darics and Clifton, 2019). For instance, a
rise in the inflation rate or interest rate can impact the sales of the
company.
Social Factors – Marks and Spencer is a household name in the
United Kingdom and it takes various social factors such as age,
gender, income and education level of the customers into account for
selling its products.
Technological Factors – The United Kingdom is a technologically
advanced country wherein the citizens have access to latest
technology (Lüdeke-Freund and Dembek, 2017). The company offers
its products through its online website besides offline stores.
Environmental Factors – Customers are increasingly becoming
conscious about the environment and look for products that are
environment
Legal Factors – The United Kingdom has certain legislations that
organizations operating there are expected to adhere to (Zellweger,
Internal Factors
Strengths – Marks and Spencer is a highly recognized brand
among people across different geographic locations.
Weaknesses – One of the major weaknesses that Marks and
Spencer is currently dealing with is bad publicity as a non-trendy
store. This is because the management has failed in the past to
attract new customers.
Opportunities – Marks and Spencer has an opportunity to
expand into new and emerging market. Besides this, the
company can also implement latest technology in order to reach
out to a greater number of customers and understand their needs
as well as preferences in more depth.
Threats – Increased competition is one of the major threats that
can impact the company. Also, new entrants can offer substitute
products which can pose serious competition for the company
(Buppert, 2020).
External Environment How Marks and Spencer impacts its context external
environment
Marks and Spencer is a widely recognized company that operates across different countries. The external environment of
the company can be affected by various factors such as political factors, social and economic factors. The company can
also impact its external environment both in a positive as well as negative manner. for instance, the company can produce
environment friendly and sustainable products, it will have a positive impact on the environment. On the other hand, failing
to comply with different legislations can lead the company to face many negative consequences.
Conclusion
It can be concluded that the company should analyze all the internal as well as external factors in order to ensure
smooth operations within the country. Also, a PESTEL analysis will help the company in identifying different
external factors and their impact on the company.
References
Brennan, R., Canning, L. and McDowell, R., 2020. Business-to-business marketing. SAGE Publications Limited.
Buppert, C., 2020. Nurse practitioner's business practice and legal guide. Jones & Bartlett Learning.
Darics, E. and Clifton, J., 2019. Making applied linguistics applicable to business practice. Discourse analysis as a
management tool. Applied Linguistics. 40(6). pp.917-936.