Marks and Spencer

Inquiry Based
Learning

Contents
INTRODUCTION...........................................................................................................................................3
Methodology...............................................................................................................................................4
MAIN BODY.................................................................................................................................................5
Trends in retail.........................................................................................................................................5
More focus on online shopping-..........................................................................................................5
Changing needs and preferences of the customers-...........................................................................5
Using innovative and creative approach..............................................................................................5
Entry of several new players in the market-........................................................................................5
Increasing role of technology-.............................................................................................................6
Analysis of M&S.......................................................................................................................................6
Products and Services-.........................................................................................................................6
Value to the customers-......................................................................................................................6
Stores-.................................................................................................................................................6
M&S Bank-...........................................................................................................................................6
M&S Energy-........................................................................................................................................7
Innovation...........................................................................................................................................7
Sustainability-......................................................................................................................................7
SWOT analysis.....................................................................................................................................7
Recommendations...................................................................................................................................8
CONCLUSION...............................................................................................................................................9
REFERENCES..............................................................................................................................................10

INTRODUCTION
Trends in Retail refer to the new innovations which are being adopted in the Retail
Sector. Adopting of these innovations is quite essential to be carried out because this will be
helpful for the customers in ensuring that they can get good-quality goods and services from a
particular organization(Cloughton, 2020). This report will focus on Marks & Spencer. It is a
Retail Company which specializes in Clothing. In this report, a detailed focus will be made on
trends in retail, analysis of the organization. Additionally, a specific analysis on the
recommendations will be made as a part of this assignment. The aim of this assignment will be to
analyze the ability of M&S to adapt to new trends. The objectives will be identification of
current trends, examination of current position of M&S and providing of recommendations.