Strategic Management of Marks and Spencer

Report
Marks & Spencer
1

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
1 M&S Background information.................................................................................................3
2 Method of development............................................................................................................4
3 Leadership Style.......................................................................................................................5
4 Management of Change............................................................................................................6
5 Future sustainability strategy of Marks and Spencer................................................................7
6 Recommendations.....................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCE..................................................................................................................................8
2

INTRODUCTION
Strategic management helps company to easily manage various external changes and take
competitive advantages through effective utilisation of opportunities. Marks and Spencer
manager have formulated different strategies to influence maximum number of customers and
earn large amount of profitability. This is report about Marks and Spencer that is operating in
UK offering products such as clothes, home appliance and personal care products and financial
services to customers. It covers about strategy management of M&S, different method that
company have use for growth and development of enterprise in competitive market. It explains
about different leadership style used by manager and leader of M&S to motivate and influence
employees to work hard. At last discuss about future sustainability and provide future
recommendation that can be used by company to expand its market share.
What about management of change?
Company through adopting various strategies has effectively managed different
changes of environment and had gain competitive advantages in retail industry. Therefore
effective strategies has helped in growth and success of M&S.
1 M&S Background information
Marks and Spencer is a British company in retail industry that operates its business across
nation to provide qualitative services and products to end user. Marks and Spencer have
established with partnership through Michael having employees 65000 and 450 stores operating
at different countries. company was one of the leading clothing retailer in 2007 with an market
share of 11.1%.
Top management of Marks and Spencer have formulated different strategies of M&S that
need to be included in brief description of company to expand its market share and gain
customer satisfaction. Such as:
1. Company continuously innovate its products and services to meet needs and demand
of customers or unsatisfied wants in order to gain competitive advantages. For
3

example: M&S have recently introduced organic food products for customers that
are highly concerned about their health and wellness (M&S puts organic food back in
shops, 2019)
How does this relate to anything in your introduction ?
2. M&S have planned to use innovative technologies to reduce amount of waste
production and effective utilisation of resource so valuable products can be delivered
to end users therefore it is sustainability strategy of organisation to gain competitive
market share. Such as recycle packaging and zero base business model for safety and
security of human and natural resources (M&S Unveils revamped sustainability
strategy, Firts ever science Based target, 2019).– should be under Sustainability –
what innovative technologies ?
3. Company have increased its presence in online sites through offering products by
official websites of Marks and Spencer (Marks and Spencer, 2019). Thus, it
provides ease to customers to choose particular products and services of firm while
staying at their homes. It is strategy of marks and Spencer to increase its sales and
profitability for growth and sustainability.
i. How does this relate to anything in your introduction (report) ?
4. Company have planned to promote its products and services through digital platform
such as social media in order to attract younger generation. Therefore it has reduced
cost and increase profitability of firm through attracting various individual living in
different countries. Therefore it is strategies of M&S to expand its market share and
grow and sustain its retail industry through meeting needs of people (M&s launches
most digital marketing campaign to date: “must-haves”, 2019)
How does this relate to anything in your introduction (report) ?
4