M&S And Its Environment: Internal and external factor analysis based on PESTLE

This presentation discusses the internal and external factors affecting Marks & Spencer's business performance through PESTLE analysis. It covers the political, economic, social, and technological factors that impact the company's operations. Additionally, it explores the internal factors that contribute to the company's growth, such as brand, human resources, and organizational structure. The presentation also discusses how the company impacts its external environment through its operations and policies. Finally, it concludes that both internal and external factors impact the company's performance and that the company also impacts its external environment in terms of environment sustainability, customer support, and economic contribution.

M&S And Its Environment
Internal and external factor analysis based on "PESTLE"
External Environment
PEST Analysis of Marks & Spencer evaluates the external
factors such as political, economical, social and technological
to analyse its impact on the business of company to understand
its current and prospective market so that it could take
appropriate measured to improve the performance of the
company.
Political
Economical
Social
Technological
How the company impact
its context External
Environment
Not only external environment impact the performance
of the organization, company also affects the outer
environment by conducting its operations globally.
Marks & Spencer affects its external environment in the
following way
Contributing to Economy
Environment policy
Social Support
Government Policies
Internal Factors
Internal factors of the organization refer to organization's
resources that help in improving the performance and
increasing the brand awareness of the company. They
include the inner strengths and weaknesses of the
company. Internal factors determine the growth of the
organization. The following are the internal factors of
Marks & Spencer that contributes to the company in
improving the performance and achieving the mission and
objectives of the organization thereby :
Brand
Human resources
Organizational structure
References
Bell, L., Spinler, S. and Winkenbach, M., 2022.
Economic, social and ecological impact assessment of
mixed light rail, battery-electric vehicles, fuel cell-
electric vehicles and electrified cargo bikes in urban
environment of advanced integrated simulation
approach. Available at SSRN 4011273.
Fares, N. and Lloret, J., 2022. An integrated SWOT-
AHP-fuzzy TOPSIS approach for maturity management
following the COVID-19 outbreak: lessons learned
from fast fashion. Journal of Global Operations and
Strategic Sourcing.
Conclusion
From the above discussion, it has been concluded that both the
internal as well as external factors impact the business of the
company and its performance. Organization also impacts its
external environment in terms of environment sustainability,
customer support, economic contribution etc.
Introduction
Business is an organization that is engaged in commercial
activities for the purpose of profitability. Every business
needs to increase its market share by analysing the market
trends and evaluating the external as well as internal
environment to improve the performance and be flexible
to the environment.