This report discusses the PESTLE and SWOT analysis of Marks and Spencer, a multinational company headquartered in London. It also addresses the interrelation of external factors with the macroeconomic environment. The report concludes that the company should focus on analysing PESTLE and SWOT analysis for sustained growth.
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BUSINESS AND BUSINESS ENVIRONMENT
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TABLE OF CONTENT •INTRODUCTION •PESTLE analysis •SWOT analysis •Interrelation of strength and weakness with external macro factors •Conclusion •References
INTRODUCTION Macroeconomicenvironmentmeansthe conditions that prevail in the economy as a whole. In this report we will discuss PESTLE and SWOT analysis ofMarks and Spencer, a multinationalcompanyheadquarteredin Londonwhichdealsinclothes,beautyand home products.This report will also address the connection of these external factors with the macroeconomic environment.
SWOT ANALYSIS Swot analysis is a tool which is used by the business in order to identify the internal and externalanalysisoftheorganisation.The SWOT analysis of the Marks and Spencer is discussed below:- Strengths •Weaknesses •Opportunities •Threats
INTERRELATION OF STRENGTH AND WEAKNESS •Political:-The company need to formulate various strategies for sustaining in the long run. The economy of UK is politically stable whichhelpsthecompanyinrunningits business operations smoothly. •Economic:The company needs to take into consideration all the economic factors like unemployment rate and resources available for business. This will help the company to address the economic issues.
CONCLUSION It can be concluded from the above report that Marks and Spencer should focus on analysing PESTLE which is discussed above. The company should also consider SWOT analysis which will be beneficial for the company.
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REFERENCES •Gheibi, M.and et. al., 2018. Controlling air pollution in acity: A perspective from SOAR‐PESTLE analysis. Integrated environmental assessmentand management, 14(4),pp.480-488. •Hajizadeh, Y., 2019. Machine learning in oil and gas; a SWOT analysis approach. Journal of Petroleum Science and Engineering, 176, pp.661-663. •Michaud, J.P., and et. al., 2021. " In The FinalAnalysis": The Utilization of PESTLEAnalysis in the Nuclear Medicine Workplace.