Business and Business Environment: Analysis of Marks & Spencers

This report provides an analysis of Marks & Spencers, a British retail company, in the context of business and business environment. It covers the impact of macro environmental factors, internal and external analysis, and the correlation between strengths and weaknesses with external factors.

Business and Business
Environment

Table of content
 Introduction
 Positive and negative factors that impact the macro environment of the business operation
 internal and external analysis or organisation to determine strengths and weaknesses
 Strengths and weaknesses co relate with external macro factors
 Conclusion
 Reference

Introduction
 The sum of all the external and internal factors is called as business
environment, which directly influences the profitability and
operations. The ability to grow and maintain the business is defined
by various factors that enhances effective customer relationships.
 This report highlights the detailed analysis of Marks & Spencers, a
British retail company that deals with clothes, home products and
décor items. This company was founded in the year 1884 by Michael
Mark and Thomas Spencer.

Positive and negative factors that impact the macro
environment of the business operation
 It is crucial for Marks and Spencer to analyze the effect of macro environment of the company for improving the performance of
the organization in the marketplace. (Chawla and et. al., 2021). The impact of external environmental factors can be determined
through PESTLE analysis:
 Political factors:
 Economic factor:
 Social factors:
 Technological factor:
 Legal factor:
 Environmental factors:

Internal and external analysis or organisation
to determine strengths and weaknesses
 According to organisational improvement in fecundity and
effectiveness, it is very crucial to understand strengths and
weaknesses so that organisation can prepare an effective
business plan actions and aid by strategising to uprise their
position in market and business world.
 This will foster their sustainability globally in business
world. To analyse internal and external analysis, Marks and
Spenser requires to conduct SWOT analysis which as
under mentioned:

Strengths and weaknesses co relate with
external macro factors
 This is very crucial to address the influence of external macro
environmental factors which aids in identifying the current
position of organisation.
 Each firm has their own strengths and weaknesses which they
can utilize to hold up their own external macro factors. The
discussion of this correlation is as mentioned under:
 Political factors, Economic factor, Social factors,
Technological factor, Legal factor and Environmental factors.

Conclusion
 From the above discussion, it can be conferred that to maintain business environment, it is very crucial
that organisation follows all the required tasks efficiently to achieve global brand value.
 They can maintain their business globally by accomplishing specific strategies, implementations and
improvements of required practices which will foster organisational market position globally.
 This project discussed about different types of businesses and their voluntary organisational
responsibilities.
 Moreover, this report also estimated impact of internal and external business environment on their
working by determining their strengths and weaknesses which can provide appropriate effect on macro
business environments

References
 Abdel-Basset, M., Mohamed, M. and Smarandache, F., 2018. An extension of neutrosophic AHP–SWOT analysis for
strategic planning and decision-making. Symmetry, 10(4), p.116.
 Abu-Rumman, A., 2021. Transformational leadership and human capital within the disruptive business environment of
academia. World Journal on Educational Technology: Current Issues, 13(2), pp.178-187.
 Chawla and et. al., 2021. Evaluation of green operations management by fuzzy analytical hierarchy process. Materials
Today: Proceedings, 38, pp.274-279.
 Cherunilam, F., 2021. Business environment. Himalaya Publishing House Pvt. Ltd.
 Choi and et. al., 2018. Big data analytics in operations management. Production and Operations Management, 27(10),
pp.1868-1883.