Analyzing Marriott's Business Strategy using SWOT and McKinsey Model

Business
Strategy

SWOT
 STRENGTHS
 The largest power of the resort chain is their strict
adherence to operational norms. Their code of
conduct has been custom designed by using the
pinnacle control and every worker is predicted to
follow it to the very last detail. It is said that a lot of
those guidelines revolve round resourcefulness.
 WEAKNESS
 Marriott has been on an aggressive growth power
and nowadays their empire is so large that it is
impossible to maintain requirements of carrier all
through with the result that the brand is diluted.