Comparative Analysis of Digital and Traditional Marketing at Maruti Suzuki-India
VerifiedAI Summary
This research paper analyzes the use of traditional and digital marketing by Maruti Suzuki-India. It compares and contrasts the two methods and evaluates their impact on the company's success. The paper discusses the conceptual framework of traditional versus digital marketing and the various elements of digital marketing. It also explores the success of traditional marketing and the importance of understanding both methods. The research aims to make an item by item comparison of the use of traditional marketing and digital marketing by Suzuki Maruti India.