Differences between traditional and digital marketing with examples from Netflix

The Digital Landscapes-
Netflix

Table of Contents
INTRODUCTION...........................................................................................................................1
Differences between traditional and digital marketing with examples from Netflix..................1
Customers touch points and omni channel nature of customer journey of Netflix subscribers..2
Explain how Netflix use the analysis of data generated through digital marketing activities....3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Digital marketing landscape is defined as a ecosystem which acts as a valuable tool
through which an entity can consider the overall area of digital marketing. It aid them to
prioritise the segment in which they can spend their resource for higher growth and success
(Golubov, 2020). Present report has been conducted on Netflix, a technology and media service
provider and production company. Netflix is using data processing software and traditional
business intelligence tools like Teradata, Hadoop and its own open-source solutions like Genie
and Lipstick in order to effectively evaluate, store and process large base of information. In this
report discussion has been conducted on difference between traditional and digital marketing,
use of data to enhance consumer experience and the manner in which data analysis help
marketers to maximise company growth and consumer satisfaction.
Differences between traditional and digital marketing with examples from Netflix
Traditional marketing includes different types of traditional channels such as printed
media, billboards, direct mail, referral, broadcast and more. While on the other hand, digital
marketing mainly involves use of digital channels such as social media, websites, email
marketing, content marketing, search engine optimization, pay per click advertising and more.
Medium is the major difference among traditional and digital marketing through which
which consumer encounters a marketing message. As in term of traditional media sources like
newspaper, magazines and more are included. While digital media involves social media or
website (Kopalle, Kumar and Subramaniam, 2020). Further it has been evaluated that, traditional
marketing is a close system while if is seen in context with digital marketing is a open system. In
addition to this it has been determined that traditional marketing is more expensive
comparatively to digital media
It has been evaluated that Netflix is taking advantage of both traditional marketing and
digital marketing in order to effectively impress mass audience towards their offerings (How to
win the digital race by coming in second, and other (often surprising) ways to reinvent for the
digital world. 2017). This is being determined hat Netflix undertakes advantage of TV
commercials in order to promote their line-up, full-page ad for its Marco Polo series , sponsored
programs for their Orange Is the New Black (4 Ways Netflix Is Using Non-Traditional
Approaches To Marketing. 2016). While on the other hand, in terms with digital marketing
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