Digital Marketing: Traditional vs. Digital Marketing Strategies

DIGITAL MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Traditional and Digital Marketing...........................................................................................1
2. Customer Touchpoints and omni-channel of customer journey:.............................................2
3. Analysis of Data through Digital Marketing...........................................................................3
CONCLUSION:...............................................................................................................................3
REFERENCS...................................................................................................................................5

INTRODUCTION
Digital marketing refers to the marketing of products and services by the use of digital
platforms which are used to generate awareness towards the products and services offered.
Digital marketing is a system used to create which increased the performance of the system
which can be boost up the performance of firm. Digital Marketing is important for the business
because it provides a digital platform which is most popular means of telling things to the world
in context to marketing.
This report includes the various means of marketing in comparison with traditional and
digital marketing. Customer touchpoints which are used to evaluate strategies for the companies
explaining the use of omni-channel which can be used to generate a techniques of digital
marketing.
MAIN BODY
1. Traditional and Digital Marketing
Product- Traditional Marketing was dependent on the advertisement strategy which was
dependent on print media like newspapers, radio, television sets and billboards which were the
means of the advertising channel in the traditional marketing. Major tool was the use of print
media which was a means of advertising the traditional method rely in the four p's of marketing
which was the fundamental of the marketing strategy. They used a proper sales funnel for the
marketing strategies.
Modern approach uses major digital values needs are upgraded with the development of
the digital value and provide a sustainable market. Brand are experienced with the market
strategies.
Price- Digital marketing is dependent on the digital platform which is now used by each and
every person. Digital marketing is an easy tool which can be used for advertising using social
platform. With the growth of technological advancement have been made to develop various
strategies of marketing. Social platform is used to develop marketing strategies.
As for modern approach advertisement has been boosted with the use of social
platform(Chaffey and Ellis-Chadwick, 2019). Price transparency is generate through online
platform less of fraud cases are detected.
Place- Digital marketing can be done online. While traditional marketing needs to be done by
place to place. Ways of communication was the use of telephones and fax which was used as a
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