Expansion of Marvin & Smith’s Coffee Shop in France: A Business Report

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Contents
INTRODUCTION...........................................................................................................................................3
QUESTION 1.................................................................................................................................................3
Justification for expansion of Marvin & Smith’s coffee shop in France...................................................3
QUESTION 2.................................................................................................................................................5
Marketing mix in relation to Marvin & Smith’s coffee shop....................................................................5
QUESTION 3.................................................................................................................................................7
Implication of the need for Marvin & Smith’s coffee shop to cover wider geographical area in regard
of different nation...................................................................................................................................7
QUSTION 4...................................................................................................................................................8
Evaluation of impacts of profitability and liquidity on available decision in Marvin and Smith’s coffee
shop.........................................................................................................................................................8
CONCLUSION.............................................................................................................................................10
REFERENCES..............................................................................................................................................12

INTRODUCTION
The required business report was created for Marvin & Smith's Coffee Shop, a British coffee
shop chain. In 2016, the institution was created. Following its successful launch in the UK
market, the authority plans to extend its coffee shops into other possible EU countries. As a
result, the major goal of the following paper is to perform study in order to analyze and propose
the best EU countries and tactics for company development (Dazzi, 2019). According to the
findings, they should increase their coffee shop operations in France. It provides a perfect
location information, good governance, and significant advantages for international firms to
thrive. In terms of green coffee imports into Europe, France is a major player. The majority of
French purchases are bought directly from originating nations, providing exciting potential for
coffee producers. In addition to being a major import, France has a sizable coffee roasting sector.
Freshly roasted sales have risen dramatically in recent years, showing a steady interest in green
coffee drinks. Aside from huge international roasters, France is home to great small and medium
coffee chains, many of which concentrate on moral economic activities.
QUESTION 1
Justification for expansion of Marvin & Smith’s coffee shop in France
Marvin & Smith's Coffee Shop stands out from its competition in the UK because of its
rapid expansion, distinctive design, differentiated customer services and infrastructure, and
concentration on reasonable. Marvin & Smith's Coffee Shop's growing popularity among
customers, as well as its favorable impact on overseas visitors to the UK, demonstrates the
company's ability for overseas operations and prosperity.
France is the EU country that has been suggested for Marvin & Smith's Coffee Shop's worldwide
development, and there are numerous excellent arguments for it though. Coffee beans shipments
to France were 229,000 tons in 2020, accounting for around 6.4 percent of overall European
imports. Green coffee shipments to France climbed at a 6.4 percent yearly pace during 2016 and
2020. Green coffee is directly introduced from caffeine nations for around 77 percent of total
coffee beans shipments. Having coffee beans quantities of 56,000 tonnes, 30,000 tonnes, and
22,000 tonnes, correspondingly, Brazil, Vietnam, and Honduras are the top three exporters to
France (Park, Choi & Kang, 2020).