logo

Business Essentials Assignment- Business Expansion

13 Pages3500 Words42 Views
   

Added on  2020-06-06

Business Essentials Assignment- Business Expansion

   Added on 2020-06-06

ShareRelated Documents
BUSINESS ESSENTIAL
Business Essentials Assignment- Business Expansion_1
Table of ContentsINTRODUCTION...........................................................................................................................11. Logistical and ethical considerations with structural challenge of expanding coffee shop inFinland.........................................................................................................................................12. Tailored marketing mix for coffee shop expansion plan in abroad........................................33. Implications of the need for Marvin and Smith's to cover a wider geographical area ...........64. Evaluation of impact of profitability and liquidity on decision-making of a company..........75. Conclusion...............................................................................................................................9REFERENCES..............................................................................................................................10.......................................................................................................................................................10
Business Essentials Assignment- Business Expansion_2
Business Essentials Assignment- Business Expansion_3
INTRODUCTIONBusiness is an activity which includes trading of materials or services to earnsome income to run a company. It gives power of decision making to a businessmen.Profit is like fuel for each business as without earning sufficient profit, it cannot be run(Cobanoglu, 2011). Hence, business essentials are those activities that are necessaryfor each firm to run its operations. It also supports all issues which hindering itsactivities.In this report, the selected country is Finland in which there are manyopportunities for Marvin and Smith to grow its coffee business. These opportunities willjustify the reason behind choosing particular country which has been discussed in thisreport. This report also consists of various considerations like logistical, ethical andstructural challenges to support justification. Various implications of Marvin and Smith'sneeds have been discussed to cover a wider geographical area in different countries.The main objective of this report is to analyse how profitability and liquidity ofMarvin and Smith would impact their decision-making.1. Logistical and ethical considerations with structural challenge of expanding coffeeshop in FinlandBusiness expansion in totally new geographical area is not an easy task,therefore company needs lots of research work to start a new business (Drucker, 2017).These research works will give them competitive advantage in the new location. Country: Finland is the best suitable country where Marvin and Smith wouldopen new coffee shop for expansion of its business. Finland comes under the EuropeUnion because this country is a Northern European Nation which is surrounded bySweden, Norway and Russia. Justification: Behind choosing a particular country, there are numerous factors.These factors are explained as below with the particular reasons:Finland has highest rate of coffee consumption per person in the world. Thiscountry consumed 66 million tonnes of coffee in 2015 which is a very big figure.This per capita consumption rate is 12.2 kg / year.1
Business Essentials Assignment- Business Expansion_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Case Study on Business Expansion Opportunities in Norway
|11
|3098
|38

Business Essentials - Marvin and Smith’s Coffee
|13
|2574
|24

Report on Business Expansion Plan - Marvin & Smith coffee shop
|16
|3193
|169

Business Expansion - Marvin and Smith’s coffee shop PDF
|10
|3124
|79

Business Essentials Report of Coffee Shop
|12
|3142
|55

Report on Business Essentials
|15
|3546
|40