Case Study on Business Expansion Opportunities in Norway
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Added on 2020-07-22
Case Study on Business Expansion Opportunities in Norway
Added on 2020-07-22
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Business Essential
ContentsINTRODUCTION...........................................................................................................................11. Logistical and ethical considerations as well as structural challenge of expanding coffeeshop in Norway............................................................................................................................12. Tailored marketing mix for coffee shop expansion plan in abroad.........................................33. Implications of the need for Marvin and Smith's to cover a wider geographical area.............54. Evaluation of impact of profitability and liquidity on decision-making of a company...........65. Conclusion...............................................................................................................................8REFERNCES...................................................................................................................................9.........................................................................................................................................................9
INTRODUCTIONBusiness is stated to be an entity that is legal in nature and has a purpose behind existing.There are certain things which are required to run a business in an appropriate manner to ensurethat each task is completed in a set time period. It aids managers in analysing the issues that areexisting within process (Hair, 2015). Present report is based on the case study of Smith andMarvin who is looking for expansion opportunities in Norway. Various considerations likeethical, structural and logical challenges have been put in report with justifying reasons. Also,this project will be evaluating the way in which profitability and liquidity of Marvin and Smithwill be impacting decision making. 1. Logistical and ethical considerations as well as structural challenge of expanding coffee shopin NorwayMarvin and Smith needs to take different decisions before they set up their coffee shop inNorway. It needs a lot of research work to ensure that all aspects are properly analysed andbusiness can run successfully (Wilson, 2014). They aim to gain a competitive edge over others inthe chosen location.Chosen Country: For expansion plan of Marvin and Smith’s coffee shop, Norway ischosen as an ultimate destination. It is a part of EU and hence, has a major influence of itsneighbouring country on activities. The chosen country borders Russia, Sweden and Finland. Justification behind choosing Norway for Coffee shop expansion: Norway is the second largest coffee consuming country in world. It has a per capitaconsumption rate of 7.2 kg per person. It makes 1.98 cups per day for a year. It alsomeans that only 5 million people consumed more than 36,472,000 kg of coffee in 2015. The country’s rural areas too have same demand or even more than its urban area as theylike to consume coffee made drinks more often. They are interested in quality as well as variety of coffee. Due to increase in demand of organic product such as coffee and food items. 1
Figure 1 How the World Gets Its Caffeine Fix.(Source: Price Economics, 2017) https://priceonomics.com/how-the-world-gets-its-caffeine-fix/Justification for Logistical Consideration: Norway is one of the countries which has agreen area that is suitable for brewing coffee. imported beans of caffeine could be stored safelyin the country. This Nation is a part of larger entity that is known as European Union (EU) andhence, has to follow all the legal requirements that are enacted by EU for food safety andserving. Country is also one of the largest importers and so it will be good for Marvin and Smithas they will be getting more suppliers for their coffee (Anderson and et. al., 2014). This willboost their margin of profits. Justification of Ethical Considerations: Norway is known for its consumption ofproducts that are high in quality and offers the best quality content. The Nordic Roast coffee is aquality that is produced as well as loved by country’s population. They are also fond ofGumutindo beans which are brewed in Finland. The people of nation are ethically very strictwith the quality of products sold by business. Hence, Marvin and Smith needs to buy coffeeindigenously as this produce more job and assist in boosting economy as well. 2
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