Marketing Plan for a Product/Service

The assignment is to create a marketing plan for a chosen product/organization/service. The student can choose to introduce a new medicine, open a pharmacy, or market a different service. The marketing plan should be comprehensive and include strategies for promoting the product/organization/service in the community. There is no word count limit, but it must be well-written and properly referenced using the Harvard system.

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MASTER OF SCIENCE IN HEALTH CARE MANAGEMENT
Course: HEALTHCARE MARKETING MMM 548
ASSIGNMENT
Write a Marketing plan for a product/organization/service of your choice (e.g., if you
would like to introduce a new medicament to the market, your assignment would be
based on that; or if you have opened a new pharmacy, how you want to market it in
your community). You may review the attachments for the assistance.
Word count: There is no word count limit
Total marks available = 100
Pass mark = 70 (70% )

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REFERENCING
Academic writing relies on more than just the ideas and experiences of one author; it also uses other
sources such as : books, journal articles, websites. These may be used to support the writers’ ideas,
discussions or, analyse.
Referencing is used to tell the reader where these ideas came from.
There are many reasons why it is important to reference sources correctly:
- It shows the writer can find and use sources to create a solid argument.
- It properly credits the originators of the ideas, theories, and research findings
- It shows the reader how his/her argument relates to the bigger picture
There is no universally adopted referencing system for academic writing. Most scholars and
students employ one of the more popular systems currently in use in the UK and America, which
are:
 Vancouver Method
 Modern Humanities Research Association (MHRA),
 The Harvard System (often called the 'Author Date System'),
 Chicago System
 Modern Language Association of America (MLA)
 American Psychological Association (APA)
 However, what follows is The Harvard System.
The important thing is that your referencing is COMPLETE, ACCURATE and CONSISTENT.
It should be mentioned that ‘referencing’ should ONLY be used if you would like to use external
sources to support your answers. Therefore, you will not need to include any references if you have
not used any to support your statements.