Final Case Analysis: Mattel Toy Recall of 2007

Final Case Analysis: Mattel Toy Recall of 2007

Mattel Recall
Contents
Introduction................................................................................................................................1
Did Mattel act in a socially responsible and ethical manner with regard to the safety of its
toys.............................................................................................................................................1
Describe what Mattel should or could have done differently....................................................2
Describe who or what was responsible for the fact that children were exposed to potentially
dangerous toys............................................................................................................................2
Explain the best way to ensure the safety of children’s toys and consider how the following
groups would respond: government regulators (in the United States and China); consumer
advocates, the toy industry, children’s product retailers, and standard-setting organizations.
Explain the differences in their point of view............................................................................3
Describe what you think is the best way for society to protect children from harmful toys and
discuss the appropriate roles for various stakeholders in this process.......................................4
Conclusion..................................................................................................................................4
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Mattel Recall
Introduction
The past decade has experienced a huge increase in the number of businesses set up across
each economy. This has resulted in intensifying businesses operations across each of the
economies which have placed immense pressure on current business operations. With more
brands to choose from, customers are growing more chooser making it important for the
businesses to deliver the very best working conditions to retain customer confidence. As the
number of businesses being set up increasing, the consumer has been identified as being the
main beneficiary as they are able to select from a wide verity of businesses and services
providers (Davies, 2016). This has made it important for businesses to adopt modern
business approaches and address ethical business management approaches so as to retain their
reputation among customers. The report shall analyse Mattel’s’ decision to recall toys from
customers and distributed to stores for different reasons and determine the implementations
of the decision both positive and negative. In today’s business world business have been
forced to adopt unconventional approaches in businesses with the intention of retail customer
confidence and the brand's image among the public (Arslan & Zaman, 2015).
Did Mattel act in a socially responsible and ethical manner with regard to the safety of
its toys
Safety remains as the primary and most important aspect any business to provide to each of
its stakeholders. It is ethically right for businesses to immediately sound the alert if a health
and safety risk has been identified so as to safeguard all people coming in to contact with the
product or service. The corporate and industrial sector also has a well-defined health and
safety code and policy which must be followed by the business so as to be legally recognized
by the health and safety department. In many countries, a business’s license can only be
approved after the health and safety inspection and formalities have been performed and
approved (Griseri & Seppala, 2010). The health and safety inspection is also classified as
being the most important license for every business as it ensures the produces and services
produced by the businesses are safe for use and consumption.
In addition to safe product and service delivery, the businesses must also provide a healthy
working environment for its employees, customer and all stakeholders visiting the business
premises. All safety equipment and warning must be clearly displayed and a clear emergency
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