This report contains the business plan for Mayorga Organics Cafe with proper analysis of their macro environmental factors with the help of pest analysis and also include market and industry analysis. Further this report also contains marketing and pricing strategy of Mayorga organics Cafe so that its milestone can be developed and the financial requirement for the business can be identified. In the last it also contains the exit plan that can be adopted by Mayorga organics Cafe in case of failure of business.