Strategic Analysis of McDonald's - Desklib

Strategic Analysis of Mc
Donalds
Student’s Name

Current Operating Position
• The company is making continuous efforts to increase its broad-
based momentum. It is analysed that the company’s global sales in
increased by 5.5% and the operating income is increased by 5% due
to the adoption of the franchising strategy.
• The company is getting positive response across all the markets
primarily driven by Germany and the United Kingdom.

International Competitive Strategy
• The Company makes the huge investment in advertisement
and expansion of the franchising model. The company
develops a competitive strategy focusing on the cost, speed
and the quality of the food product( Keegan and Green,2015).

Organizational Structure
• The company adopts the divisional organizational
structure and has the global hierarchy to cover all its
operations worldwide. The company ensures the
corporate control and effectively manages the
controlling issues.
• The divisions in the organization are performance-based
and function-oriented so that the efficiency can be
maintained and delivers quality performance. (Hao et
al, 2016).