Strategic Analysis of McDonald's

0
Strategic
analysis of
McDonald'
s
Student’s Name

Mc Donalds competitive analysis 1
Executive Summary
The report will cover the overview and the current performance of Mc Donalds. It will cover
the international strategy adopted by the company and the organizational structure of the
company. It depicts the strategies adopted by the company to effectively manage the human
resource across borders and the opportunities and challenges faced by the company.

Mc Donalds competitive analysis 2
Contents
Overview of the company..........................................................................................................3
Mc Donalds current performance...............................................................................................3
Review of Company International competitive strategy............................................................3
Organizational design structure and control issues....................................................................4
SWOT Analysis of the Company...............................................................................................5
Entry strategies adopted by the company...................................................................................5
Supply chain management adopted by the company.................................................................6
Management of human resource across borders........................................................................8
Opportunities and challenges faced by the company.................................................................9
Challenges for the company.......................................................................................................9
Conclusion................................................................................................................................10
Recommendations....................................................................................................................10
References................................................................................................................................11

Mc Donalds competitive analysis 3
Overview of the company
Mc Donalds was founded in the year 1940 in California, United States. It is considered as the
premier franchising company and has the unique franchising model that empowers the local
entrepreneurs. The company states that strategic partnerships will allow them to share their
visions and growth and increase their growth by applying continuous innovation and
enhancement in the delivery of services. The company is committed towards responsible
actions and effectively contributes to the sustainable environment. The company is a highly
inclusive and universal brand. It welcomes all types of customers with a different culture, age
groups and makes all the possible efforts to serve the community. It focuses on forming local
integration and responds to the local needs of the community of a specific country (Brumley,
2014).
Mc Donalds current performance
It is analyzed that Mc Donalds is able to quickly increase its footprints by adopting the
franchising model and is able to increase its global sales by 5.5% The Company focuses on
applying all the deliberate efforts to increase the sales and become the market leader. The
company is now becoming more recognizable by meeting the changing needs of the
customers. The company has more than 35000 outlets in more than 100 countries (Mc
Donalds Newsroom, 2018).
Review of Company International competitive strategy
To maintain the international competitive advantage the company focuses on quality, speed,
nutrition, and cleanliness. The company focuses on adopting the continuous change to deliver
valuable services to its customers. It ensures that the quality of the product is not