McDonald’s and Its Service Concept

McDonald’s and Its
Service Concept

 World’s leading food service retailer that
operates its business in more than 120
countries through more than 35000
restaurant.
 Founded on 15th May, 1940 in California
(USA).
 More than 210,000 employees
 Net Profit of the Company US$5.924 billion
(2018).
 Revenue of the company is US$21.025
billion (2018).
About McDonald’s

Products of McDonalds
1. Hamburger
2. McDonald Quarter
pounder
3. Filet-O-Fish
4. Chicken Sandwiches
5. Snack Wraps
6. French Fries
7. Shakes
8. Sundaes
9. Pies
10.Soft drinks
11.Coffee

Price
 McDonald’s is known for its reasonable pricing strategy
which is competitive in the market.
 Price has been set by McDonald’s in such a manner that
gives value of money to the customers (Raju, Singh, &
Tariyal, 2015).
Place
 Target urban and semi urban areas.
 Malls and shopping centres.
Promotion
 Provide exciting offers like combos and discounts.
 Doing promotion through social media and
advertisements.
Price, Place and Promotion