McDonald's Environmental Issue: Impact on Company and Recommendations

Natural
Hazards
McDonald’s
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Table of Contents
Introduction...................................................................................2
Discussion.....................................................................................2
Overview of the company.........................................................2
McDonald’s environmental issue..............................................2
McDonald’s responses.............................................................4
Communication with the stakeholders......................................5
Recommendations........................................................................5
Conclusion....................................................................................7
References....................................................................................9
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Introduction
Corporate sustainability is the balance of
environment, economic and social ethics of a business.
Organizations care about the environmental issues that
threaten the business of the organization. This paper will
focus on the environmental issue of McDonald Company,
its impacts on the company and the possible
recommendations to overcome the issue. The possible
communication to the stakeholders is also discussed in the
paper. As McDonald is one of the largest food chains,
various environmentalists with various environmental
issues criticize it. It is necessary for McDonald to identify
these issues and come up suitable solutions to overcome
these issues permanently. The environmental issues of
global warming and waste from the packaging are affecting
the revenue of McDonald inversely (Newton et al. 2015).
Discussion
Overview of the company
McDonald is a service restaurants providing fast
food. They have 35,000 restaurants situated in more than
100 countries all over the world. Four million employees
work in the organization. It serves more than 70 million
people per day. It has the largest market share in the fast
food industry. McDonalds provides a menu which includes
the Big Mac, Chicken sandwiches, hamburgers, nuggets,
salads, wraps, fries, soft drinks and deserts.
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McDonald’s environmental
issue
McDonald used a handy rule of REDUCE, RE-USE, RECCYLE AND
DISPOSE. This has given temporary benefits to McDonalds and the company
has generated revenue all the years. On the other hand using this rule has
caused environmental issue in the company thereby causing great impact in
the brand image of the company. The effect of global warming is seen in the
cows as they emit greenhouse gas, which also damages the rainforest as it
raises grains and beef cattle. The chemical substance methane emitted by
the cattle contributes majorly to the global warming. McDonald is the
largest buyer of beef in the world. It uses 350000 cattle per year. The
emission of the greenhouse gas is due to the farting of the cows all day
(Floyd and Matthew 2013). For example, in UK carbon emission are caused
by the livestock. McDonald causes deforestation in most of the rain forests.
McDonald buys meats from various privatized farms for its burgers. These
farms are blamed for causing environmental hazards as their farmland used
for rearing cattle are lush rainforests. Moreover, trees are cut down for
growing grain for poultry and livestock.
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