Digital Marketing: Examples and Effectiveness of Twitter and Instagram

Digital marketing
Name & ID

Contents
• Introduction
• Concept of Digital marketing
• Examples of reviewing digital marketing
Two examples have been taken for reviewing digital marketing
• Twitter contribution to Girls scouts ads
• Instagram contribution to star bucks ads
• Promotional mix of Twitter and Instagram
• Ranking the examples in order of effectiveness
• Conclusion

INTRODUCTION
In nowadays periods the cyberspace has providing a massive diversity of opportunities for
the association. The custom of digital media aids in communicate the data and increase
business with rapidity and comfort. The digital marketing includes the usage of technology
which paybacks the organization in many ways. Digital marketing is too recognized as
online marketing, which benefits an organization to encourage its product and services
with the help of internet and online founded technology such as smart phones, desktop
computer and so on.

CONCEPT OF DIGITAL MARKETING
The term digital marketing states to the cooperating and quantifiable
advertising of the product or service for attainment the audiences to
customers and manufacture holding of them by means of digital
technologies. A digital marketing is a sequence of activities that
includes the usage of online networks for accomplishing goals and
objective of the association. The channels can be paid, earned or owned
media. In digital marketing to assess the competence and success of
advertising campaigns technological revolution has executed a great
role. Digital marketing is a conformation of straight marketing which
subordinate customers with wholesalers by electronic means through
plentiful cooperative technologies such as emails, websites, online
opportunities, and newsgroups, mobile and so on.