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McDonald's Strategic and Tactical Plans and Goals - Desklib

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McDonald's Strategic and Tactical Plans and Goals - Desklib

   Added on 2020-03-16

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McDonald’sStrategic and Tactical Plans and GoalsStudent Name
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McDonald’s 1Mission statementMcDonald’s is a leading fast food chain, which started its operations in 1940. It seeks to serve freshly prepared fast food to satisfy its consumer’s needs while keeping its’ products healthy andtasty. According to the corporate website of the company, it seeks to go beyond what they sell[CITATION McD17 \l 1033 ]. McDonald’s follows the vision of becoming a household name by imbibing a sense of belonging among its consumers, and become a part of the society rather than just a fast food outlet. Its founders Richard and Maurice McDonaldstarted a restaurant in 1940, when Ray Croc later purchased the company in 1955. Croc was a visionary and transformed the organization into what it is today[CITATION Blo17 \l 1033 ]. His mission was to promote the American way of life across the world and thus led to the expansion of the fast food chain.Strategic goalsThe company is oriented towards making the customer experience at highest priority. This is their basic goal and their everyday activities are geared towards improving the customer satisfaction[ CITATION Aki14 \l 1033 ]. The company firmly believes in the fact that customers who leave the store should yearn to come back again[ CITATION New17 \l 1033 ]. This kind of following has made McDonald’s the leading food market chain across the globe anda favorite hangout amongst office goers as well as students and families. The strategy to keep customers hooked to its service standards and food quality has been worthy of appreciation, as well as expected from such a large brand. Tactical goals
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McDonald’s 2The major tactical goal for McDonald’s is to garner stronger connect with its consumers and expand its base. In order to achieve this, McDonald’s has to address uncertainties regarding health and nutrition issues related to its products[ CITATION Riz16 \l 1033 ]. A 2004 movie named “Supersize Me” highlighted the ill effects of consuming fast food and it affected McDonald’s repute as a healthy food company[CITATION uca11 \l 1033 ]. McDonald’s has to deploy various tactics in order to avoid being perceived in such a manner and it has followed the principal of connecting with consumers more seriously since the issue of the movie arose. Operational goalsWhile managing its operations, McDonald’s has a mandate for its management team to achieve nutrition, speed and efficiency[ CITATION DrR04 \l 1033 ]. McDonald’s need to attain efficiency since it operates on a large scale. It sells more than 75 burgers every second from over33,000 outlets worldwide. All operations need to be handled very professionally as each customer expects to receive the best quality food from the outlet. At this scale, even minor differences in efficiency levels can result in significant difference in the profits of the company and the time factor to produce each order is important for the company. The operations team is always engaged to streamline the production, billing, and delivery process in order to attain the best results[ CITATION McD17 \l 1033 ]. The rolling stock is also an important factor in the food industry, therefore the operational readiness to provide the required quantity of input materials across its stores is a significant challenge for the team at McDonald’s. Strategic plans (e.g. the main strategies)According to Steve Easterbrook, the CEO of McDonald’s, the company needs to overhaul its business model in order to sustain its business. Thus, the company plans to increase the share of
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