Strategic Management

Strategic
Management

Introduction
Strategic management is the practice of
formulating as well as implementing major
goals and objectives of company and thus
enable firm with respect to attain success
in the market in an effectual way.
McDonald owing its existence to 1940 is
world’s largest fast food chain which has its
operation present in around 119 countries.
McDonald has around 59% of conventional
franchisee, 21% of its store are licensed
which are given to foreign
affiliates.However, 20% of the restaurants
are operated by McDonald only.

Major geographic
Segment
There are four main geographical
areas assessed, wherein cited
firm has established its
remarkable presence. These are
all depicted in below:
 United State of America
 Africa
 Asia
 Other nations etc.

Mission
The ultimate mission of the company is to
provide best and high class services to the
buyers.
The firm also has the goal to maintain as well
as enhance the satisfaction level of buyers by
giving them high quality of goods and services.
Company is totally committed in enhancing the
fast food chain experience of their customers.
Hence, in order to achieve the same it makes
use of four basis p's of marketing effectively
which is of product, price, place and promotion.