Measuring Success: Tools and Techniques for Land Securities Group Plc

MEASURING SUCCESS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Triple Bottom Line......................................................................................................................3
Ratio Analysis (Reports, 2022)...................................................................................................4
KPIs.............................................................................................................................................6
CSR Pyramid...............................................................................................................................6
Competitor Analysis...................................................................................................................7
Balanced Scorecard.....................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Every organization operates more a primary motive to earn profits. Profit earning by an
organization depends on a number of factors. These factors can be both financial and non
financial. For the measuring of success these factor, both financial and non financial are assessed
to know about the actual success or weak performance of any company.
Land Securities Group Plc is the biggest commercial property development and
investment company operating in United Kingdom. The company has its headquarters in
London, England. It is a listed company on London Stock Exchange.
In this report various factors that are financial and non financial both will be measured in
order to know about the performance and success of the Land Securities Group Plc. Various
tools and techniques will be used in this report for measuring the success.
MAIN BODY
Triple Bottom Line
Triple bottom line is a concept used in business that says that firms in addition to their
focus on the profit earning and measuring of success on the basis of financial factors, should also
be committed towards the impact its business activities have on the society and environment to
which in sells its products and from which it gets the required resources respectively (Braccini
and Margherita, 2018). The impact of company over the society and environment is divided into
three areas to be studied and analyzed. These three divided parts are namely, profit, people and
planet.
Profit
In the competitive environment and the capitalist economy the success of the company
depends mainly on the financial performance of the company. The financial performance of the
company is reflected in the profits earned by the company (Birkel and Müller, 2021). Key
executives of Land Securities Group Plc formulates strategies to fulfil the profit earning aspect of
the company. The company’s strategies help it to maximize its profits while keeping a check
over its costs and risk factor that is associated with the company.
People
People is the second bifurcation as per the triple bottom line model. This particular is
used to see the impact of the operation of Land Securities Group Plc over the society. Land

Securities Group Plc as a property and investment company fills the gap between the property
that people desire to have vs what they actually have. The company provides its customers with
the desired investment options. The company complies with the health and safety measures.
Public liability is assumed by the company and it also invests in insurance policies. It rises the
awareness by giving adequate training to the workers regarding the emergency evacuation and
procedures for emergency first aid.
Planet
The next component of the triple bottom line is planet. The planet component is part of
environmental effect of the company. Land Securities Group Plc aims at making its process as
sustainable processes in order to minimize the impact over the environment. Certain benchmark
that are set for the real estate companies are followed by the Land Securities Group Plc.
Ratio Analysis
Particulars 2021 2020
Liquidity Ratios:
Current Ratio 0.34 1.48
Quick Ratio 0.31 1.46
Cash Flow from Operations
Ratio
0.2 0.32
Solvency Ratios:
Debt to Equity Ratio 0.36 0.49
Debt to Asset Ratio 0.34 0.39
Proprietary Ratio 0.65 0.60
Activity Ratios:
Trade Receivables Ratio 1.79 1.71
Working Capital Ratio -0.83 1.21
Profitability Ratios:
Operating Profit Ratio -209.4% -93.11%
Net Profit Ratio -219.37% -112.28%
Land Securities Group Plc is a real estate company the ideal current ratio for real estate
companies is considered as 3:1. The current ratio of Land Securities Group Plc for year 2020 is