Role of Media Director in Toyota Corolla Marketing
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Added on 2023/01/06
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This article discusses the role of a Media Director in the marketing of Toyota Corolla, including research on the brand, its marketing strategies, past and current communications, and the target market. It also explores the tasks undertaken by the Media Director and how they brief the agency team members.
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MEDIA DIRECTOR 1
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Table of Contents INTRODUCTION..........................................................................................................................3 MAIN BODY...................................................................................................................................3 Research the brand, its marketing, its current and past communications, the target market......3 The Media Director undertakes his or her tasks, and then briefs the three other agency team members......................................................................................................................................3 CONCLUSION...............................................................................................................................4 REFERENCES................................................................................................................................5 2
INTRODUCTION Every company want to be number one in the potential market and for that they adopt numbers of strategies and plans(Banuri and et.al., 2020). The respective file is based on the Toyota Corolla which is a small car manufacturer of Toyota which is world's biggest vehicle manufacturer. The aim of conducting this report is to understand brand, its marketing, its current and past communications as well as it also include target market. Moreover, it also include tasks of media directors related to the task. MAIN BODY Research the brand, its marketing, its current and past communications, the target market Toyota Corolla is a small car manufacturer of Toyota which is one of the world's biggest vehicle producer. Respective company marketed their products at numbers of nations including Australia. From numbers of years Corolla is one of the top selling vehicle in Australia. Respective company offer in 3 levels of trim as well as both hybrid and petrol version. It is known as the honest, trustworthy and reliable car(Sacré, 2020). Respective company market their products at both business as well as consumer market as they are their target audience or market. The current marketing aim of Toyota Corolla is to enhance sales volume in market of Australia, retaining company position as No 1 selling model, skewing sales to ZR and SX models as well as it they also want to increase sales of the more expensive hybrid type all over the petrol edition. For which they want to use digital communication channels currently as well as in past they are using traditional methods in past. The Media Director undertakes his or her tasks, and then briefs the three other agency team members While conducting respective campaign for enhancing sales Media Director play essential role as they select appropriate traditional and digital media platform for campaign such as they select printing in new paper, poster and so on as the traditional media(Yalcinkaya, Aktekin and Yeniyurt, 2020). Moreover for digital media channel Media Director select methods like social media, e mail marketing, Website and so on. In addition to this respective person also develop proper time schedule according to which media coverage need to done so that company can attain their desire goal. In respect of this Media Direct briefs other three team members i.e. creative director, strategic plannerand line director. In respect of this Media Director they will 3
brief other members so that they conduct planning accordingly as well as they also arrange the resources and sources according so that objective of campaign will attain successfully(Yu and Li, 2020). CONCLUSION By conducting analysis of above mentioned topic it can be summarised that around the world every company want to increase or grow their business around the world and for that they develop numbers of aim or objective. According to which their team members conduct their work. In this Media director plays an essential role related to selection of traditional as well as digital media platform for the campaign. Moreover, they also select specific media title, develop time schedule of different campaign. 4
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REFERENCES Books and Journals Banuri, S. H. A. S. and et.al., 2020, January. Investigation of Drag Coefficients for Various Car Models. In2020 17th International Bhurban Conference on Applied Sciences and Technology (IBCAST)(pp. 467-471). IEEE. Sacré, B., 2020. Mot-clé-Toyota Corolla GT-Sacré AVENTURES. Yalcinkaya, G., Aktekin, T. and Yeniyurt, S., 2020. Out with the old: A Bayesian approach to estimating product modification rates.Journal of Business Research.118.pp.141-149. Yu, L. and Li, H., 2020, August. Energy Consumption Analysis for Parallel PHEVs with IdentifyingWorkingModesBasedonReal-WorldLongitudinalTravelData. InInternational Conference on Transportation and Development 2020(pp. 345-355). Reston, VA: American Society of Civil Engineers. 5