How Does Media Affect Motivation for Travel

Running head: TOURISM RESEARCH
Tourism Research
Name of the Student:
Name of the University:
Author’s Note:

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“How does media affect motivation for travel”
Introduction
In the present situation, the media plays a great role to motivate the people to
travel. It has been seen that through media people can get to know about the new
places. The pictures which are seen through media motivate them to travel to different
places. Also, travel motivation is related to the satisfaction of the people which is
derived when people travel to new places.
Motivation is considered as one of the factors which are essential for every
employee. It has been seen that if there is no motivation then it can be difficult for the
individual to be happy and positive towards the activities. So, the motivation for
travel is also one of the factors that can be derived by seeing the post of the other
people who are visiting at the new places. In this, the major part is related to the
media. Media is one of the through which people can search and also take views of
the other people in relation to the actual place (Munar& Jacobsen, 2014).
The motivation for travel can be enhanced if the focus is given on the media.
It has been seen that in the present situation, the people who travel to the new places
post their pictures on the social sites. The pictures are posted by the people on the
social sites like Facebook and Twitter and by seeing the post of other people the other
individual can also feel motivate and desires can be created to visit that particular
place (Ngai, Tao & Moon, 2015).
It has also been seen that social media is considered as the group of Internet-
based applications in which the pictures or the posts are shown on the public platform.

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Through social media, people can easily gain the accurate information and it helps in
promoting the tourism. Through social media sites, it can be simple for the people to
take into consideration the official tourism website and also the travel agents (Öz,
2015).
Also, there are many types of social media platform that can motivate the
people to travel. The types are related to social media sites, blogs, virtual social
worlds, virtual games, and content communities. It has been examined that Facebook
is considered as the social media platform through which people can easily grab the
information related to traveling. People nowadays share their views and experience
through social media sites and due to this, the impact can be seen in the overall
decision-making process of the people. The people feel motivated and happy to take
decisions by discussing with the people of the social network sites.
Problem statement
The problem statement is related with “Impact of media on travel”. Media also
impact the decisions of the people. It has been seen that when people plan to visit a
particular place then they search it on various media platform like on the social
platform. So, by searching on these it has been seen that their views and opinion for
the particular place changes and also it can change the entire decision of the
individual. It has also been seen that travelers gather the information from the sources
before going to visit the place and sometimes by seeing the post of the other people
they feel motivated to visit the place. So, media sometimes enhance the desire of the
individual to explore the places and also it sometimes change the decision of the
customers towards places (Tanford& Montgomery, 2015).

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The influence of online information services also impacts the overall plan of
the people to visit the place. It has become an important source for the travelers to
gather the information at the time of planning a trip (Amaro, Duarte &Henriques,
2016).
Also, it has been seen that if through other media sources like television or
radio, a place is criticized or negative factors has been analyzed then it can impact the
overall planning of the individual and also it can change the entire plan of the
individual. It has been seen that when people visit the place they explore information
and this information can only be gathered with help of social media. So, through the
media, it has been seen that a negative effect can be seen in the decision-making
process as customers can easily analyze the actual situation of the place (Chung &
Koo, 2015).
Through social media, it has been seen that customers can view the pictures of
the destinations and according to that their overall mindset changes towards visiting a
particular place. So, it is important for the people to take the right decision by
focusing on the media or sources of media like social media as it can help to gather
the information and can also motivate the travelers to visit the best places they want to
visit.
Literature Review
The literature review has a key role in the research process. It is the ground
research theory before deciding on research design or method. There are 2 forms of
literature review, each with specific goals. Firstly, there is primary/explorative
research which is the first stage of the research project. It identifies the current
problems and issues, provides background information for the problem. Secondly