The Influence of Social Media on Travel Decision Making

INTRODUCTION
Findings CONCLUSIONS
DISCUSSIONLITERATURE REVIEW
REFERENCES
Methodology
•The quantitative and qualitative methodology was used in the
research.
The reference group for the target population was 18-30.
The data were collected by an online survey using software
Qualtrics (Amaro, Duarte & Henriques, 2016). .
Survey questions were created as close ended but two open
ended questions were also there.
The binary and Linkert scales were also used
The collected data were exported to the SPSS for coding
• The findings suggest that 34.6% provided mixed
answers .
• 53.8% supported that they would visit a politically
controversial destination like America.
• 57.7% of the people gain news about the world and
the destinations by social media
• 26.9% of the people gain news about world by news
channels and news papers .
• 80.77 % people are on the maximum number of
social media platforms.
• 80.8% of people only occasionally keep up with the
current affairs .
• 34.6% people are influenced by the online photos of
destinations and make decisions.
• 38.5% did a moderate research before planning to
travel somewhere .
Hence , it can be concluded that this research has been
highly beneficial for making the decision that social media
positively and widely influences the travel decision . The
18-30 age group respondents have been targeted for the
survey. The research has found that motivation is a key
factor that shapes the travelling decisions .
.
Amaro, S., Duarte, P., & Henriques, C. (2016). Travelers’ use of
social media: A clustering approach. Annals of Tourism Research,
59(6), 1-15.
Cambré, B. (2012). Business Research Methods (PowerPoint slides).
Business Research Methods. Retrieved from Antwerp Management
School
C. Michael Hall (2002) Travel Safety, Terrorism and the Media: The
Significance of the Issue-Attention Cycle, Current Issues in Tourism,
5:5, 458-466, DOI: 10.1080/13683500208667935
 people are highly influenced by media
It motivates people to travel.
The social media posts of new places attract
people the most.
Through media correct information about new
places can be gained.
Media promotes tourism a lot (Cambré, 2012).
Blogs , social media sites , virtual games ,
content communities are the platforms of
motivation.
• Natalia Rose(Moodly,2018) states that
consumer behaviors and motives are
highly influenced by social media and
online media.
• Michael Hall (Hall,2002) suggests that
media news of political issues,
disease ,terrorist attack, safety
concerns , war un-motivate people from
travelling.