The Impact of Media on Motivation for Travel: A Quantitative and Qualitative Study

How does Media effect motivation for travel
John Smith, MD1; Jane Doe, PhD2; Frederick Smith, MD, PhD1,2
1University of Affiliation, 2Medical Center of Affiliation
INTRODUCTION
Findings CONCLUSIONS
MethodologyLiterature Review
REFERENCES
Literature reviews are important as it helps to throw more
light on the research topic by relating to the previous
scholarly researches on the topic.
The director of Big Ambitions in South Africa Natalia Rose
states that online media do influence the customer
behavior in an extensive manner.
Michael Hall argues that people do get influenced by the
safety issues more before they plan for somewhere.
In this research , both the qualitative and quantitative
methodology have been used .
The research findings are based on the survey
conducted on the target people of 18-30 years old
people .
The data collection has been done by the help of
Qualtrics software.
The survey has also used Linkert and binary scales
and the data has been exported for coding to the
SPSS.
The Findings of the research state that almost 34.6
% of the sample size responded in a mixed manner.
57.7 % of the sample size informed that they are
influenced by the social media more regarding
choosing their destination places.
53.8% of the people suggested that they would like
to visit countries like America that is famous for its
political controversy.
80.77% of the sample size have been found to be the
massive users of all social media sites.
34.6% of the people said they are influenced by the
online pictures to make their decision about the
destination places.
Therefore , from the above discussion it can be
deduced that media plays a significant role in
motivating people for tourism planning.
The quantitative and qualitative methodology has
ben highly beneficial in understanding the
psychology of people.
Ultimately , the research question has been
answered that media performs the key role of
motivating the customers/ people towards tourism
planning .
People get extremely impacted by the media
platforms .
The media platforms have raised in number and
motivate people to travel.
People get to know about correct facts about new
places and accordingly plan their travelling .
The media platforms promote and motivate for
tourism via effective platforms such as social media
sites , blogs , virtual games and many others
1. Amaro, S., Duarte, P., & Henriques, C. (2016). Travelers’ use of
social media: A clustering approach. Annals of Tourism
Research, 59(6), 1-15.
2. Cambré, B. (2012). Business Research Methods (PowerPoint
slides). Business Research Methods. Retrieved from Antwerp
Management School
3. C. Michael Hall (2002) Travel Safety, Terrorism and the Media:
The Significance of the Issue-Attention Cycle, Current Issues in
Tourism, 5:5, 458-466, DOI: 10.1080/13683500208667935