Impact of Media on Travel: Motivation and Decision Making

TOURISM RESEARCH

Tourism research
“How do media affect motivation for travel”
Introduction
In the present situation media plays a great role to motivate the people to travel. It has
been seen that through media people can get to know about the new places. The pictures which
are seen through media motivate them to travel to different places. Also travel motivation is
related with the satisfaction of the people which is derived when people travel to new places.
Motivation is considered as one of the factor which is essential for every employee. It has
been seen that if there is no motivation then it can be difficult for the individual to be happy and
positive towards the activities. So, motivation for travel is also one of the factors that can be
derived by seeing the post of the other people who are visiting at the new places. In this the
major part is related to the media. Media is one of the source through which people can search
and also take views of the other people in relation to the actual place (Munar & Jacobsen, 2014).
Motivation for travel can be enhanced if focus is given on the media. It has been seen
that in the present situation, the people who travel to the new places post their pictures on the
social sites. The pictures are posted by the people on the social sites like Facebook and Twitter
and by seeing the post of other people the other individual can also feel motivate and desires can
be created to visit that particular place (Ngai, Tao & Moon, 2015).
It has also been seen that social media is considered as the group of internet based
applications in which the pictures or the posts are shown on the public platform. Through social
media, people can easily gain the accurate information and it helps in promoting the tourism.
Through social media sites it can be simple for the people to take into consideration the official
tourism website and also the travel agents (Öz, 2015).
Also there are many types of social media platform that can motivate the people to travel.
The types are related to social media sites, blogs, virtual social worlds, virtual games and content
communities. It has been examined that Facebook is considered as the social media platform
through which people can easily grab the information related to travelling. People nowadays
share their views and experience through social media sites and due to this the impact can be
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