Sensis Media Centre

Running Head: MEDIA RELATION STRATEGY
Media Relation Strategy
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MEDIA RELATION STRATEGY1
Sensis Media Centre
Sensis is considered to be one of the leading marketing service platform where the
company based in Australian consumers can interact with the company who are present in the
marketplace. The company provide different services to the business so that they can operate
effectively and can expand in the process. The notable services that the company provide to
their clients are namely search engine marketing, optimization service as well as data &
mapping solution, social and website products (Sensis 2020). The company also provide tags
to the company who enlist their names and avail the service from the organization. The tags
are mainly yellow page, true locals, skip, white pages and whereis. These enables the
company who avail the service from Sensis to interact with the consumers and enable them to
expand in the market. These will also assist the organization to reach out to the customers and
lure them to avail product or service from them. These will automatically help the company
to generate revenue as Sensis enhance the position of the company in the market with the tags
and the other valuable service, which are necessary for the company to mark their presence in
the marketplace (Sharma et al. 2018).
Sensis mainly shares the support service with the businesses that are operating in the
Australian market with various service which can be avail by the company. These helps them
to expand in the market and to attract the clients towards them. The company also provide
marketing advice to the clients which help them to expand their business in the Australian
marketplace. The company also support the company with the experts which enable the
company to move in a right direction and help them to achieve the success in the
marketplace. The company also provide return on investment which is being done by the
company so that they can generate revenue in the market and can gain popularity in it (Stokes
and Price 2017).

MEDIA RELATION STRATEGY2
The audience of the company are mainly the business organization who are willing to
enter the Australian market or who want to enhance their position in the market. These is
essential for Sensis so that they can generate revenue in the market and can attract the
business firms in the process (Robinson et al. 2017). These will help the company to become
marketing partner of the businesses and help them to accomplish what they want to obtain
from the market. These is essential for Sensis to understand so that they can generate revenue
in the process. The company mainly operates in business-to-business market, which will
enable them to gain the popularity in the market.
The company does the media release for the company in the market, which enable
them to grow in the process and make them newsworthy as they provide information
regarding the client company in the Australian market. The company also tag the client
company and that is the main reason the consumers are able to understand the worthiness of
the company in the market and avail service from the company whom Sensis have done the
marketing. Hence, the company look after the client’s marketing and that makes them
newsworthy in the Australian market.
Building Relationship through Social Media
Public relation practitioner as well as the media or influencer/blogger possess some
role and that is to inform the viewer or the listener or reader to keep them updated regarding
the news or the information. The role of both the parties are complementary to each other and
that is the main reason both of them might face some conflict in between them, which is a
part of their profession. There are different objectives or goals that is being followed by both
the parties and it is essential to understand their perception (Archer and Harrigan 2016).
The public relation practitioner post articles or blogs on behalf of the clients and what
the media to provide positive feedback regarding the client of the practitioner. The main