Journal of Direct, Data and Digital Marketing Practice

   

Added on  2022-08-25

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Running Head: DIGITAL AND SOCIAL MEDIA MARKETING: APPLE INC.
Digital and Social Media Marketing: Apple Inc.
Name of the Student:
Name of the University:
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Journal of Direct, Data and Digital Marketing Practice_1
DIGITAL AND SOCIAL MEDIA MARKETING: APPLE INC.1
Digital Media Voice
Digital media voice is considered to be the description of the brand in an adjective.
This sets the tone of the brand and enables them to become popular in the market. This are
the jingles that catchy words that are being used by the company so that they can attract the
customers and can spread with word of mouth. This is vital for the company to understand
and implement as Apple Inc. also use voice for the digital media like “Think Different”. This
enables the company to grab the attention of the firm and enable them to gain the success in it
(Jackson & Ahuja, 2016). This is crucial for the organization to expand and quite appropriate
in the process. This will assist them to obtain the success in the process.
Apple Inc. Content
The organization mainly provide information regarding the product and the
technology that they are using so that they can grab the attention of the consumers. It is vital
for Apple Inc. to provide such information in their advertisement so that the consumers can
understand the value for the money that they are going to pay for the product (Baltes, 2016).
This is appropriate for the company like Apple Inc. who are dealing in technological products
to showcase the features so that they can flourish in the marketplace and can become popular
in it. In recent time Apple Inc. mainly focus on the product specification and new features
that have added in their product before any other company so as to lure the customers from
the marketplace.
Posts in Different Social Media
It has been seen that Apple Inc. posts their advertisement in YouTube as well as in
Twitter and Instagram (4.7 million followers) where the rate of posts is much higher than that
of the Facebook. This is so as people are more into YouTube videos and the company
Journal of Direct, Data and Digital Marketing Practice_2

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