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Marketing Principles Assignment (Doc)

   

Added on  2020-03-16

14 Pages2725 Words48 Views
Running head: MARKETING PRINCIPLEMarketing Principle

MARKETING PRINCIPLE2Executive summaryThe key purpose of this report is to assess the viability of Melyn Green Refrigerator in an Australian market. From the finding of the report, it can be evaluated that Melyn Green Refrigerator offers the sustainability to an environment. It is analyzed that Australian environmental factor also supports this product hence it will be beneficial to meet the objectives of the project. It can be stated that company will use different marketing strategies to promote the products and services. These strategies are products, price, placement, people, process, physical evidence, and promotion. It will also use targeting strategy to target the potential customers for this product. It is also determined that company can get high ROI from this projectin a specified time period.

MARKETING PRINCIPLE3Table of ContentsExecutive summary.........................................................................................................................2Current situation..............................................................................................................................4Background to sustainable offering.............................................................................................4Environmental analysis................................................................................................................4Market and customer analysis......................................................................................................4Objectives........................................................................................................................................5Financial objectives......................................................................................................................5Marketing objectives....................................................................................................................5Stakeholder objectives.................................................................................................................5Target market...................................................................................................................................5Marketing strategies.........................................................................................................................6Positioning...................................................................................................................................6Product/offering...........................................................................................................................6Optional additional product-related strategies.............................................................................7People.......................................................................................................................................7Process......................................................................................................................................7Physical evidence.....................................................................................................................7Price.............................................................................................................................................8Placement.....................................................................................................................................8Promotion/Marketing communications........................................................................................9Marketing implementation...............................................................................................................9Budget............................................................................................................................................10Evaluation and control...................................................................................................................11References......................................................................................................................................13

MARKETING PRINCIPLE4Current situation Background to sustainable offeringMelyn Green Refrigerator provides the high-quality home services related to food storage and preservation. This product also facilitates a resolution to gain demand of energy in the home. It also depends on the function of solar energy. Solar energy is a clean and renewable source of energy. Therefore, it provides sustainability to the environment. Furthermore, this new product will need to invest less amount of money. It will offer the fridge users (Jobber, and Ellis-Chadwick, 2016).This product promoted the energy conservation and also encourages the financial sustainability and sustainable use of energy in a home setting. Environmental analysisThe environment of the political system is very constant in Australia which facilitates an effective environment for development and growth of Melyn Green Refrigerator. But, at the same time, the Australian economic environment can negatively impact on sales volume of the company due to global financial meltdown. Besides this, the social factor like beliefs, attitudes, and perception of consumers act in favor to Melyn Green Refrigerator. This product is designed by using advanced technology which makes sure the efficiency. Along with this, the Australian atmosphere is largely affected through pollution but Melyn Green Refrigerator promotes the sustainability in an environment (Goworek, and McGoldrick, 2015). Consequently, this product will be accepted in an Australian market. Market and customer analysisThis product is used in a consumer market hence this product can be directly delivered to retailers and consumers to increase their profits. There are a high amount of potential consumers who can be interested in solar-energy refrigerators.

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