This presentation focuses on the study of brand loyalty and its effect on the buying behaviour of selected cosmetic products in the UK. It aims to understand the familiarity and perceptions of consumers regarding brand loyalty, analyze the level and pattern of brand loyalty for skincare cosmetics products among women consumers, and explore the benefits of brand loyalty in the skincare cosmetic industry in the UK. The methodology involves a quantitative investigation using primary sources and a convenient sampling method. The results highlight the importance of brand loyalty in influencing consumer purchasing behaviour, and the implications suggest strategies for creating brand loyalty and achieving success in the marketplace.
![[object Object]](/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Flogo.6d15ce61.png&w=640&q=75){kind=small}
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
