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Menu Planning and Product Development Assignment - Preezo Italian Restaurant

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Added on  2020-10-22

Menu Planning and Product Development Assignment - Preezo Italian Restaurant

   Added on 2020-10-22

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MENU PLANNINGAND PRODUCTDEVELOPMENT
Menu Planning and Product Development Assignment - Preezo Italian Restaurant_1
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Assess factors that influence menu planning decisions........................................................31.2 Discuss the stages of menu product development planning..................................................41.3 Discuss factors that influence development process.............................................................5CONCLUSION: ..............................................................................................................................7REFERENCES................................................................................................................................8.........................................................................................................................................................8
Menu Planning and Product Development Assignment - Preezo Italian Restaurant_2
INTRODUCTIONMenu planning plays a very significant role in hospitality industry. It includes selectionof appropriate meal for the customers. In simple words, it refer to adding more item, taste andpreferences in deciding the dish which restaurant can serve to its customers (Bégin and et.al.,2014). Thus, for product development, restaurant must know the market trend that includecurrent demand, want and need of the prospectus. So that restaurant industry can cater hugemarket and increases the profitability of business. For this report the chosen company is PreezoItalian restaurant which is a chain of British owned restaurants that serves food motivates byItalian cuisine. Its headquarters is in Woodford Green, London, UK.In this report followingtopics will be covered like factors that influences menu planning decision. Moreover, stages ofplanning menu product development and lastly, evaluation of the influences on decision makingprocess. TASK 11.1 Assess factors that influence menu planning decisionsMenu planning is basically done for menu which is a written document contains varietyof food items and beverages along with the prices of each offerings. Herein, Preezo Italianrestaurant target to teenager, middle ages as well as elder group. As each targeted group hasdifferent taste and preference and order for different combinations of food. Thus, there arevarious factors other than cost that affect the planning of menu decision they are as follows:Competition prevail in the market: The price as well as varieties of product in menugets affected by the competitors decision making (Daoust, 2017). Along with this Preezo Italianrestaurant must adopt new trend as per the choices of customers as well as they must constantlypay attention to the quality of the product.Time: Time plays a very important in availing the service. Thus, Preezo Italian restaurantmust not consume time in placing the food of customer. Along with delivering services instipulated time duration they should instruct their staff to deliver the services appropriately. Cost: While determining the price of food items Preezo Italian restaurant must make suretheir pricing strategy should justify the quality as well as product specification. If customer findprices are suitable as per services they will again avail the service of product otherwise, first timecustomer won't convert into loyal customer.
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