Menu Planning and Product Development

Menu Planning
&
Product Development

Table of content
Introduction
Main body
Conclusion
References

Introduction
Menu planning is the practice of deciding the types of meals in a
menu.
The planning procedure involves forecasting of the customers needs,
preferences and availability of resources upon which the ideas for the
dishes are revolved around.
Product development is the systematic process of creating a new
product which is distinct from other products available in the market.

Justification of menu design to reflect the menu
compilation and recipe development
The management of the restaurant decided to introduce fusion food
concept in which it chose to produce Japanese-Italian dishes and
beverages.
This idea was perceived due to the growing demand of customers of
wanting something different.
The restaurant has designed the menu in such a manner that very
effectively reflects the menu compilation and the ingredients used in
the recipe..