Menu Development and Innovation in Restaurants

This assignment explores the crucial aspects of menu development in restaurants. It highlights the importance of considering various factors like new food ideas, dish innovation, color themes, language, and customer feedback. Successful restaurants must continuously develop innovative products to attract customers and adapt to their suggestions for improvement.

Menu Planning
and
Product Development

Table of Contents
INTRODUCTION...........................................................................................................................3
Task A- ............................................................................................................................................3
1.1 Discuss the principles of recipe development..................................................................3
1.2 Assess factors that influence menu planning decisions....................................................4
1.3 Discuss factors that influence service methods................................................................4
2.1 Discuss the stages of menu product development planning.............................................5
2.2 Evaluate the influences of different factors on the development process .......................6
Task B..............................................................................................................................................6
Covered in PPT.......................................................................................................................6
CONCLUSION................................................................................................................................6
REFRENCES...................................................................................................................................8

INTRODUCTION
Menu planning refers to a method or procedure to develop plan for best presentation of
recipes. This would help restaurants or hotels to serve guests in a well-defined manner in order to
meet their needs, as per desires (Bégin and et. al., 2014). It is generally affected by factors like
style of providing services, demand of potential customers, ambience and more. The present
report is going to reveal the procedure and importance of menu-planning development under
restaurants. For this purpose, Beach Blanket Babylon (BBB) restaurant is chosen which is
located near by Notting Hill of London City. For matching the right criteria with demand of
potential customers, some factors are defined under this assignment, which influence menu
planning decisions. Furthermore, it also emphasis on some actionable recommendations are
given to this Italian-themed based restaurant for new food service concept.
Task A-
1.1 Discuss the principles of recipe development
Today, to meet requirement of customers, it is essential for restaurants to make
consistently development under their menus and recipes. For this assistance, they need to focus
on style of cookery, demand of customers and some other principles of menu planning. In
context with Beach Blanket Babylon Restaurant, its cooking department follow a range of
principles for recipe development, as given below:-
Principles-
 Creativity : It is one of major factor which play important role in developing recipe
according to customers which is based on different dishes, taste, type of food and so on
(Daoust, 2017). So respective company develop recipes according to need, demand and
trends which attract customers in effective manner. Such as they can make tasty food by
using traditional techniques which is healthy. Along with this they can develop new range
of products like combination or fusions dishes.
 Cookery styles : Beach Blanket Babylon Restaurant is a Italian restaurant and for
cooking they can follow traditional and today's style both so they can attract peoples
according to requirement.
Factors-

 Taste :Respective restaurant take care of taste of food and dishes so that there customers
get satisfied and be loyal to them. By this they also able to enhance there market value
and customers base.
 Temperature : Chefs of Beach Blanket Babylon Restaurant prepare foods or dishes at
standard and accurate temperature so that it can be full of nourishment and proteins.
1.2 Assess factors that influence menu planning decisions
When a company develop menu they have to take care of various factors which influence
it. Some major of them which Beach Blanket Babylon Restaurant can face are explained below:-
Creativity: Respective company develop menu which is attractive and like by customers
which encourage customers for purchasing and consuming (Davison, Lawson and Coatsworth,
2012). They made menu according to need and demand of customers, they also add food or
dishes according to season or occasion which attract customers.
Consumers expectations: Beach Blanket Babylon Restaurant plan there menu
according to customers such as peoples of UK preferred hygiene, good quality food, baked,
cheese, health and so on . So manager of respective restaurant made menu accordingly which
fulfill need and demand of all customers.
Fashion: Beach Blanket Babylon Restaurant plan and update there menu according to
requirement, trends and occasion because this type of things attract customer on high level. Such
as during festivals the respective restaurant design different menu whereas in different session
they develop different menu.
1.3 Discuss factors that influence service methods
There are various factors and method which affect serving process and method in a
restaurant. Factors which influence serving method of Beach Blanket Babylon Restaurant are
given below:-
Food presentation: It refer to ways in which food or dish is presenting in front of
customers by that they get attracted (Din, Zahari and Shariff, 2017). Method of serving or
presenting food must be innovative and creative because it will attract customer on huge number.
Along with this respective restaurant also able to enhance there goodwill and brand image and
name at marketplace and they also able to gain competitive advancement.
Timing: Every customer want that they can get there food or dishes quickly after giving
order. Beach Blanket Babylon Restaurant mainly focus on this issue because it is possible that

they may lose there customers. This is occur due to customer didn't like place where they have to
wait for food for a long time. For this respective restaurant training and develop there employees
so that they conduct their work in proper manner and in less time. This also hire more man
power at the peak time.
2.1 Discuss the stages of menu product development planning
Stage which is followed by Beach Blanket Babylon Restaurant for developing menu in
effective and efficient manner. Which description is given below in specific stages:
Idea generation: This is the first stage of menu product development planning, in this
stage the idea which is generated, tested through SWOT analysis (Eldredge and et.al,. 2016).
SWOT analysis of respective restaurant as follows:
 Strength: These are the points which helps the restaurant in achieving its goal. The main
strength of the respective restaurant is its high level customers which can easily adopt its
new food concept.
 Weaknesses: these are the factors which keep the restaurant in achieving its goals. The
major weaknesses of the respective business is its normal theme based structure and
menu card.
 Opportunity: the major opportunity fore the respective business is that its location
because it is located at very attractive point which may be became a reason for its
popularity.
 Threats: The major threats for the respective business is that the new concept is based on
Australian theme which can cause a high loss to it due to major differentiation in
customers religion and tastes, likeness.
Idea Screening and Concept Testing- This is the second stage of menu product
development, at this stage more information is acquired about the potential customers
(Hernández-Ocaña and et.al,. 2018). The idea generated in era liar stage must be acceptable by
all in the organization as well by the other related peoples. If the any of concept seems to be
value less then it should be removed immediately so it would not effect the organizational; goals
in future and not create any mes-sup.
Business analysis: The respective restaurant decide that at what price the product should
be sold in market so that it may cover its cost and generate some profit as well. Sales volume of
particular day need to be analyzed and according preparation should be done

it also include the feasibility study and competitive rivalry for developing the menu and
product successfully.
2.2 Evaluate the influences of different factors on the development process
There are various factors which influence development process of Beach Blanket
Babylon Restaurant which are mentioned below:-
Social: When restaurant develop process they must consider social factors which help
them in understanding there customers in effective and appropriate manner on the basis of
customers choice, age, current trends and many other factors (Hodges, 2017).
Economic: When respective company develop process they must consider economic
factors of customers. This is so because if they decide price so high then more custo0mers will
not able to afford. So manager of Beach Blanket Babylon Restaurant develop price of product
moderate which is not too high and not too low.
Domestic: It refers to the perception which domestic peoples face while conducting
business process (Howell, 2013). Beach Blanket Babylon Restaurant targeting to domestic
population so they develop menu and other facilities of restaurant accordingly which them in
attracting customer in effective manner.
By considering all these factors Beach Blanket Babylon Restaurant able to attain and
achieve goal and objectives in effective and appropriate manner.
Task B
Covered in PPT
CONCLUSION
From above discussed point it can be conclude and evaluate that menu planning is
important and essential process in a restaurant. If menu planning is effective and appropriate it
will enhance sales and profitability of restaurant. So it is responsibility of manager to develop
appropriate menu which involves innovations and creativity. It involve various factors such as
new food ides, develop of dish, innovation in dish. While developing menu a restaurant must
consider certain points related to colour, theme, pictures, font, language and many others. For
effective and successful running of restaurant they must develop new and innovative products so
that they attract customers on huge numbers. After launching of new products and services

restaurant must take suggestion and feedbacks from customers and do changes and innovations if
required.
REFRENCES
Books and journals

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intervention layout and implementation (FAMILI) the example of childhood obesity.
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Din, N., Zahari, M. S. M. and Shariff, S. M., 2017. Nutritional labelling in Malaysian full service
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Hernández-Ocaña, B., and et.al,. 2018. Bacterial Foraging Optimization Algorithm for Menu
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