Menu Planning and Product Development

MENU PLANNING AND
PRODUCT
DEVELOPMENT

TABLE OF CONTENT
 Introduction
 Justification of menu to reflect recipe development and menu compilation
 Justification of development of food service environment to support the menu recipe
and service style.
 Findings of the research into customers requirements for the new food concept
 Justification of choice of new food concept
 Recommendations on the launch of the new food concept
 Review one’s performance to implement and development of new food concept

Introduction
 Product development and menu planning is one of the most important part for any food
company whether it is a cafe, bar or restaurant.
 It is one of the most crucial part of planning and development of the project that helps
in attracting new customers.
 For a themed restaurant it becomes a compulsion to focus on product development and
menu planning so that menu design, décor of the restaurant, dishes served by the
restaurant can match with the theme of the restaurant.
 This assignment will emphasis on Prezzo Restaurant company that owns its own Italian
themed restaurants who are planning to launch a new food concept.
 This presentation will explain the designing of the new menu and ways the new food
concept will be launched/implemented

Justification of menu design to reflect recipe
development and menu compilation
Designing of the menu should be done in such a way that it reflect the menu compilation
and recipe development in various ways such as:
 Menu is printed and written in an easy language so that customers can understand it
easily. It is designed in such a way that it includes all the dishes with their complete
descriptions so that it becomes easy for customers to understand the development of the
recipe and the dish they will be served with.
 All the terminologies used to describe a dish are explained and included in the menu so
that the customers can understand it for example: BBQ is used for barbecue, so these
kinds of terminologies should be explained and included in the menu design itself.