Menu Planning and Product Development

MENU PLANNING AND PRODUCT
DEVELOPMENT
TASK 2

TABLE OF CONTENT
◦ Introduction
◦ Justification of menu design
◦ Development of food service environment to support menu, recipe and service style.
◦ Research for customer requirements to new food concept
◦ Justification for the new food concept
◦ Recommendations on launching of new food concept
◦ Performance review of Chef
◦ Conclusion
◦ References

INTRODUCTION
◦ Menu planning is process in which restaurant manage their food service. This menu involves list of items
that restaurant serve to their customers. Without menu customers will not know about the food option.
◦ This study will be based on Pizza Union Dalston Restaurant. It is Italian themed restaurant in UK. This
study will discuss the principles and factors of recipe development.
◦ It will access the factors that influence menu planning decision. This will explain the factors that influence
the service methods. It will discuss the stage of menu product development planning. This report will
evaluate the influence of different factors on the development process.
◦ It will justify a menu design which will reflect the menu compilation and recipe development. It will
explain the development of the food service environment to support the menu, recipe and service style.
◦ It will analyze the customer requirements for new food concept This report will review the performance in
relation to implementing and developing new food process.

JUSTIFICATION OF MENU DESIGN
◦ It is essential for Pizza Union Dalston restaurant to have a
mesmerising menu card design. A professional created
menu card attract customers easily and provide proper
information about the food and its ingredients.
◦ Menu cards should be unique that reflects personality of
restaurant. Pizza Union Dalston restaurant is a Italian
themed restaurant. It serves the variety of pizza.
◦ The design of menu express the feature of mono weight
illustrations that attach the glitters to its appeal.
◦ Restaurant has created its menu by using bright colour in
every page. With that it has mention the ingredients of
food. It helps customer to know about the food which they
are going to eat.