Menu Planning and Product Development

Menu Planning and Product
Development

TABLE OF CONTENTS
 INTRODUCTION
 TASK B

INTRODUCTION
 Menu planning may be defined as a process of organising meals for a customer ahead
of time. It is a great way to make sure that customers are served with the beast list of
meals in order to satisfy their needs.
 It is simply the list of meals that is served by a restaurant to its customers, it includes
names of dishes and the price of the dishes. In this report Zizzi is taken as a restaurant,
which offers dishes inspired by Italian cuisine in United Kingdom.
 Product development may be defined as the series of steps which includes
conceptualisation, design, development of newly created products or services.

TASK B
3.1 Menu design
 Designing of the menU is not an easy task a restaurant's menu design is a key to the restaurant's
marketing plan. Zizzi menu design should reflect eater's personality and should be of interest of a
customer.
 It’s font and formatting should be attractive, Zizzi should box the items is such a way that its
should draw attention from the customers. It should keep description of items short by including the
price of the food items in to the description.