This presentation focuses on menu planning and recipe development. It discusses the importance of dividing the menu into logical sections, using high quality pictures, and ensuring that dishes give a clear picture of ingredients. It also emphasizes the need for a vegan menu and the placement of the best dish or chef special dish in the menu card. Additionally, it justifies the development of new food concepts in the food service environment and provides recommendations for launching a new food concept. The presentation concludes with a review of the implementation of the new food concept and suggestions for improvement.