BU3102 Multidisciplinary Project

Methodology:
In order to identify the popularity and potential consumption rate of organic food,
certain methods are followed. In this paper, secondary and primary research is conducted to
collect useful insights. This type of researches helps to understand the variable affect and the
turnover rate in market.
In the secondary research, several journals, articles and websites are analyzed which are
associated with the project. By reviewing such literatures several useful insights can be
gathered to drawn persuasive and reliable conclusion.
The primary research depend on several useful sources and different data collection.
Questionnaires and online survey are used as main methods for data collection. The
questionnaires are chosen based on the findings from several research which are studied and
explored in secondary research.
The online survey is consist of using several questionnaires and conducted by share the link
among different age people. They are asked to fill the surveys with proper responses and later
the raw data was analyzed to provide the statistics. The survey link was shared with more
than hundred people and asked them to provide genuine responses for the likeliness of the
organic foods and how often they consume such foods on their daily basis.
Research Findings:
The survey was consist of nine different fields and the answers are on optional form
where they were given multiple option to choose from. At the end of the online survey, more
than hundred responses were collected and measured. We discovery Singaporean prefer to eat
fried food and fast food, especially the young generation and our product is mean to be type
of healthy food. So, It has been ensured that the participants are form different age. However,

for the authentication and genuine responses the age limit of the survey was limited to 13 to
52.
Analysis of survey
Charter 1: responses according to the age
Among the hundred responses, most of the participants are between age of 18 and 27. As
shown in the chart, younger peoples are the majority of the participants and the key decision
makers of the survey.

Charter 2: vegetable likeness among participants.
The participants were asked whether they like vegetables or not. The result was very
promising as majority of the participants responds they like vegetable. However, 37%
responses were negative.
Charter 3: Meals/day
Next, the participants are asked to choose how frequent they consume vegetable. Majority of
the participants responded they eat vegetable twice per day. Around 16 percentage eats
vegetable meals three time in a day. Around 31 percentage eats vegetable meals one time in a
day. And 17 percentage participants responded they do not eat vegetable every day.