Amazon Online Selling Website 3 Use Cases. 4 Methodology of Evaluation

Table of Contents
Amazon Online Selling Website.......................................................................................... 3
Use Cases...................................................................................................................... 4
Methodology of the Evaluation............................................................................................ 5
First Scenario.............................................................................................................. 5
Second Scenario........................................................................................................... 6
Third Scenario............................................................................................................. 6
Fourth Scenario............................................................................................................ 6
Five Scenario............................................................................................................... 6
Results Evaluation........................................................................................................ 7
Results of First Scenario................................................................................................. 7
Results of Second Scenario............................................................................................. 9
Results for Third Scenario............................................................................................. 12
Results for Fourth Scenario........................................................................................... 12
Sort By................................................................................................................. 14
Results for Fifth Scenario.............................................................................................. 15
Overall results............................................................................................................ 16
Findings and Recommendations......................................................................................... 16
How Consistent?............................................................................................................ 16
How visible is the information?......................................................................................... 17
How easy it is to use and the Functionalities..........................................................................17
Recommendations.......................................................................................................... 17
Conclusion................................................................................................................... 17
References................................................................................................................... 19
Appendix A: Participant’s Questionnaire.....................................................................21

List of Figures
Figure 1 use case for Amazon Check in and check out...............................................................4
Figure 2 homepage for amazon website.................................................................................8
Figure 3 navigation across the Amazon website.......................................................................9
Figure 4 devices & electronics........................................................................................... 10
Figure 5 Groceries & Gourmet Food...................................................................................11
Figure 6 Toys & games................................................................................................... 12
Figure 7movies & TV..................................................................................................... 12
Figure 8 star wars episode iv-vi......................................................................................... 13
Figure 9 Star Wars The Force Awakens 2016 Wall Calendar.....................................................13
Figure 10 Sort by........................................................................................................... 14
Figure 11sort by features in Amazon...................................................................................15
Figure 12 gift cards webpage............................................................................................ 16
Figure 13 usability acceptance test...................................................................................... 16

Amazon Online Selling Website
Nowadays many users have been engaging themselves in buying and ordering their products
online. This users may be in need of applications on the web which are interactives in all ways.
Users have been known to be as selective in all ways as they like interactive products that will be
very effective, much efficient, very safe and much more satisfying when in use and easy to learn.
This evaluation has led us in to asking ourselves what is an interactive system? The interactive
system in usability testing an evaluation is kind of an app may it be mobile or websites that will
allow users in performing their operations and functions in it such as the E-devices, electronic
Commerce sites, software’s such as games and many other more (meich, 2017). There are
many considerations that are always put ahead when we determining the capability of the
usability (NIELSEN, 2013). Some of these considerations may include things like as follows;
1. How consistency is your info and the design of the app (Sauro, 2013)?
2. What is the look and feel of the GUI?
3. Is the navigation easy while interacting with the webpages (Analysisa, 2018)?
4. Do we have clarity and visibility of the app or website?
5. Does the system match with the real World?
6. Are there the help and documentation for the user?
7. Does the application or website help users in recognizing, diagnosing and even recovering
from errors?
8. Can the system support the freedom and control of the users (Jakob, 1995)?
This report below aims at explaining the human interaction usability test that was performed on
Amazon Online selling website. Amazon online Selling Website will allow its clients in viewing
their products on their web app, they can place an order and required to pay online through
PayPal or credit cards among others online way of paying. This report will give an analysis of
the Amazon website is doing an investigation and observations of how the members or clients
who uses or have used the Amazon website where we will use some questionnaire so that we can
capture their ideas and much more evaluate their views (JannaDupree, 2014). The other area
but not least will be providing an evaluation of all the findings and recommending depending on
what we have collected so that the analysis will be meaningful and appealing in this study.

Use Cases.
Amazon is an international online and shipping company that sells goods or products on
wholesale and retail over their website globally. Amazon has been known for selling about over
50 million overall products daily which consists of different varieties such as the prime video
products, the Electronics and computers and office equipment’s, the toy kids and babies among
other more (Amazon, 2018). Amazon being online has its warehouses distributed all over the
world where if you place an order then the nearest warehouse will be searched and if the product
is found then they give you the price for shipping such and from there one can make the overall
payment. For better interactions with the customers Amazon have created a look and feel website
that is very easy to learn when searching hence making it easy when interacting with it and much
more very easy when navigating across it (Yitmen, 2013). All amazon products are stored in
the websites in their departments and categories (niloda, 2014). This website has been known
for allowing clients and customers in viewing their products from any place as far as they have
some internet (Dept, 2018). Just like any other website in amazon one can purchase by
purchasing their goods where they place an order by adding it to the shopping cart and waiting
for delivery (www.nngroup.com, 2014). The following explanation illustrates the way a
customer will interact with website (system) while one making the selected products.
Figure 1 use case for Amazon Check in and check out

Using the concept as explained in the use case diagram below customers will interact with
Amazon online selling company in many ways before purchasing of a product can be termed to
be successful. In understanding the whole process that happens from the moment the customer
opens the webpage on the amazon and start navigating across the webpages we will need to do a
report that is based on the usability test, we evaluate it, and hence we look all the functional and
non-functional requirements of the website. The test is on the basis of how easy it is when
interacting with the website, the way the graphical user interface is consistent, the look and feel
of the website and the clarity and visibility of info etc.
Methodology of the Evaluation
The test for evaluation is on the basis of applying scenarios that will help in guiding the
customers or anyone participating in the usage of the Amazon website for do an analysis of all
functionalities and the features of the usability in the proposed system. In this case we used a
total of 10 people with no knowledge of Amazon in completing the usability tasks where every
user is given 20 minutes while the researcher is observing how they are performing the tasks
assigned to them. This task and the questions asked were all in relation what the Amazon offer to
its customers. Some of this tasks included thing like:
Creation of the account
Sign up
Login
Selecting the products of one’s choice
Adding to shopping cart
Making an order.
There are a number scenarios explained here below and this makes it to be a one task at a time as
explained from all the scenarios below.
First Scenario
In scenario one the user is needed to pay the Amazon website a visit for the first time that is
(https://www.amazon.com), selecting the location one is, the next step is navigation to the

departments for shopping where we are allowed to view various services and products offered by
Amazon and which are available and the price they are offering at.
Second Scenario
This is where the user will do a lot of navigation through the app which will include going
through the departments and categories such as the garden& outdoor, gift cards, handmade,
home & kitchen, industrial & scientific, movies & TV, pet supplies, office products, musical
instruments among others. The reason to why this scenario is performed is testing the usability of
the main navigation bar for transversing in to different parts of the website application or
website.
Third Scenario
In this scenario three the users were needed to do some item selection on the movies & TV and
the office products menu bars by viewing their details where they were needed to add at least
two items on from each department or category on the shopping cart.
Fourth Scenario
The scenario put more emphasis on the number of webpages that are visited by the customer in
the Amazon website. The user must have visited at least 6 webpages where we looked at design
consistency, clarity of the context as applied in the visited webpages. Ion this scenario four the
user was needed to write down all the webpages he or she visited and stating what all the visited
webpages entailed and reasoning out if the represented content was relevant in terms of functions
of the applications.
Five Scenario
In the fifth scenario the user was required to the category of gift cards and create a gift card for
any recipient for the selected product by choosing the design of the recipient gift card through
which we were to provide the info of the recipient and the gift card sing a credit card.
As seen from above all the ten users participated in going through all the five scenarios one by
one and with that knowledge and experience gained we were able to know how Amazon has
grown to be what it is entirely. All scenarios did put all their focuses on the analysis of the
usability of the whole website and the application, the GUI consistency, relevance of the content
that is on the webpages visited and how easy it is when navigating across all different parts of the