Report about What is the Meaning of Management?

Management

Management 1
Contents
Brief summary........................................................................................................... 2
Common themes......................................................................................................... 2
Different themes......................................................................................................... 2
Study limitations......................................................................................................... 3
Future research directions.............................................................................................. 4
References................................................................................................................ 5

Management 2
Brief summary
The consumer value is a acute concept for a better consideration of customer behaviour. The
consumer value can be evaluated in 3 various restaurant sections like fast food, casual dining,
and fine dining restaurants. Customer satisfaction has great role in the dining consumption in
the restaurant. There is an association between restaurant attributes and customer purchase or
restaurant satisfaction. Add on, the effects of the restaurant segments performance of each
customer value on the important customer aspects have been inspected.
Common themes
This report has undertaken four articles focusing on dining consumption in a restaurant.
There is one common thing found among all the articles are drivers of the perceived value
and dining consumption in a restaurant. The articles found out that customer behaviours can
be better understood concluded the investigation of the value of the precise products and
services. The consumer value is considered one of the most significant interpreters of
customer satisfaction and ingesting behaviours. The consumer value can be understood in
two perspectives, economic perspective, and psychological perspective. In terms of the
economic perspective, consumer value states to the matter between getting and offer. The get
comprises the quality of the product or service and gives states to what consumption
behaviour costs to the consumers. On the other side, psychological aspect focuses affection
and spirits convoluted in procurement and consumption habits. It is assumed to be linked
with the impact of emotions on product/services choices.
Different themes
According to Ha and Jang, 2012, consumer value is must to comprehend consumer
behaviour. It offers information concerning consumer’s anticipated end goals in the
consumption circumstances. The consumer values can be used as a base of developing
marketing strategies like market segmentation or positioning. The consumer value is even
deliberated as a significant analyst of customer gratification and post-consumption
behaviours. The dining at a restaurant enables consumers to anticipate a specific level of food
and service quality then experiencing meals at home. The customers are likely to seek
empirical values when they dine out at a restaurant. As per the attribute value theory, the