Importance of Communication Skills in Business

This assignment delves into the significance of effective communication in the business realm. It examines various communication models and their application in facilitating clear message transmission between senders and receivers. The analysis highlights the impact of communication on organizational efficiency, collaboration, and overall success. Additionally, the report includes a sample CV, email correspondence, and a formal letter demonstrating practical applications of strong communication skills in professional settings.

COMMUNICATION
SKILLS FOR BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1. Communication model and systems used in business. ...........................................................1
2. Methods of communication.....................................................................................................3
3. Principles of effective communication and barriers in effective communication. .................4
TASK 2............................................................................................................................................5
1. Oral communication. ..............................................................................................................5
TASK 3............................................................................................................................................5
1. Communication in writing......................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Communication skills is the essence as well as it is served as a backbone of each and
every business. Communication is the exchanges of verbal and non-verbal information between
sender and receiver. Effective communication is a vital in each and every type of business as it
builds very close interaction among each of the members from all the departments in a company.
In this present report the theory of communication which is to be used in business is included in
this report. Further-hence, technologies and methods of communication uses in business as well
as barriers of communication will also be discussed in this report (Penrod, Tucker and Hartman,
2017).
TASK 1
1. Communication model and systems used in business.
The models of communication are defined as the models which is used to understand the
procedure of communication. The basic knowledge of communication is simply a process of
sending and receiving messages or transferring information from sender to receiver. There are
several types of models are there for communication which helps in making systematic
representation of the procedure of communication. In order to make the simplest communication
these models breaks complex form of communication. Models of communications are utilized by
various business and companies in order to foster the skills of communication among all the
employees of the business.
There are various advantages of models which makes easy communication are as follows-
 They must be allowed us to ask questions- In order to render general perspective as well
as particular advantages points an effective and good model is very useful.
 They must clear up the complexity- When there are complex events, models helps them
to clear up the events.
 They make healthy relationship- Models also help in making healthy relationship among
employees in the businesses.
Models of communication are as follows-
1. Shannon and Weaver- This model was developed in 1948 by Claude Elwood Shannon. He
gives a mathematical theory of communication. Shannon was an American mathematician
whereas Weaver was a scientist. This theory is known as mother of all models. In this model
1

sender encodes the message and sends it to the receiver by a technological channel such as
telephone and telegraph. Afterwards, sender converts the message into codes which is
understandable to the machine.
Concepts in Shannon Weaver Model
 Sender- A person who makes the message, select the channel of communication and
sends the message is known as Sender.
 Encoder- It is type of machine which is used by sender to convert the message into
signals or multiple information.
 Channel- It is the via- medium which is used by sender to send the message.
 Decoder- It is also a type of machine which is used to convert multiple information and
signals into message who send the message.
 Receiver- A person who receive the message or place where the message should reach.
Feedback or response is provided by receiver. Noise- It is physical disturbance such as people, environment etc. which hinders the
message to reach at the final destination.
2. Berlo's SMCR Model- This model is developed in 19601 by David Berlo. It shows the path of
communication .i.e. Sender- Message- Channel- Receiver. He also studied on the components
affecting the elements of a person in the communication in order to make the effective and
efficient communication. It also makes emphasis on encoding and decoding which takes place
before sender send the message and before receiver receives the message. Berlo majorly gas four
elements on his model. It is a liner model of communication, there is no two way
communication. In this model there is no concept of feedbacks by receiver.
These models are used in the many business in order to make effective communication with
stake holders such as customers, employers, or outsiders. Shannon and Weaver- is much more
effective for a business like product industries, hospitality industries as because in these
industries feedback is very important.
2. Methods of communication.
In order to make effective and impressive communication, there are some methods of
communication which are speaking, writing, listening and reading. These all are standard
2

methods of communication. Addition to this, oral, written, verbal, non-verbal and electronic
methods.
Oral communication- It is process of communication in which information and ideas are
express by words or mouth. It is verbal transfer of information and ideas form one person or
group to another. It can be formal or informal. There are some examples of oral informal
communication like face to face talks, telephone talks and discussion at the business meeting.
Addition to that, there are some examples of formal oral communication such as presentation at
meetings of business, lectures at class rooms and speeches given at convocation.
There are advantages and disadvantages of oral communication-
ADVANTAGES
 It is more personal.
 Less time consuming.
 More flexibility.
DISADVANTAGES
 Less formal.
 Less reliable.
Written Communication- It is the process in which information and ideas are express in
written form. It is written transfer of information and ideas from one person to another. There are
many examples of written communication like through letters, circulars, manuals, reports,
telegrams, office memos, bulletins etc. It is formal methods of communication and is less
flexible.
ADVANTAGES
 It is more appropriate for long distance.
 It can be sent to many people at same
time.
 It can be used as legal evidence of
documents.
DISADVANTAGES
 Time consuming.
 No scope.
 In case of emergency it is not useful or
effective.
Visual communication- It is modern concept of communication. It refers to the
communication which can be achieved through eyes, contact, chart, map, signals, posters,
3

pictures, map and facial expression. The way of interaction that people get through reading or
watching.
ADVANTAGES
 It is the most impressive way of
communication.
 Easily understandable.
 More reliable.
DISADVANTAGES
 Not useful when people are situated in
long distance.
 Not reliable.
 Need extra knowledge to operate.
Electronic Method of communication- This method of communication is the most
impressive and useful way of communication. As in era of advance technology, electronic
methods of communicate is becoming popular. For example, email, mobile devises, social media
networking etc.
ADVANTAGES
 It educates people.
 Less time consuming.
 Fast travel of information.
DISADVANTAGES
 Costly affairs.
 Health problems.
 Increase in individualism.
3. Principles of effective communication and barriers in effective communication.
There are some principles for effective communication which are discussed below-
Principles of Simplicity- The principles of simplicity states that messages which is to be
convey should be simple and easy to understand. No complex words is to be used in the process
of communication.
Principle of planning- The principle of planning states that before preparing any
message the communicator should plan the message, afterwards the channel of medium should
be selected. The message before sending should properly be planned.
Principles of objectives- The principle of objectives states that before communicating to
anyone, it is very essential to clear the objectives that what is to communicate. If the objectives
and goals of communication is clear than it becomes easy.
Barriers in effective communication
4

Physical Barriers- This is the barriers which is used during communication like noise,
poor lightning, temperatures of environment, old tools and equipments.
Use of jargon- this is the barriers which occurs when unnecessary use of words and over-
complicated and technical terms.
Lack of attention- It will also become barriers when listeners are not interested in taking
interest and paying attention while someone is talking.
TASK 2
1. Oral communication.
A short conversation in between me and my customer.
Me: Hello Sir...
Customer: Hello...
Me: I am sorry sir, I don't able to deliver your product on time.
Customer: What sorry...!!!! I have taken holiday from job for taking my product.
Me: Sir I understand but sir I have an accident. So I cannot able to deliver your product.
Customer: I agree on your words but it is your responsibilities to deliver my product from any
other employee.
Me: Sir I have lost my mobile phone and I am not able to contact from any on that time.
Customer: Sir, again sorry for all that, I promise you, We will never done this mistake in the
future. I assure you, I will make my management more systematically sop that you and my other
customers will face any problems or issues.
Me: OK. Thank you but please improve your quality and management team.
Customer: Ya Sure Sir. It will never be dome in next time.
Me: Bye sir. Have a good day.
Customer: Bye...
From the above conversation, It can be seen that I have better communication skills so
that I can able to convince my clients in much effective way.
TASK 3
1. Communication in writing.
A letter to customer by a company to inform him about his prizes won by them.
5

Whimsical Stationery Store
124 Circle Drive
14 April 2018
Ms, Lauren Cross
88, Pine needle Drive
Chapel Hill, London
United Kingdom
Dear Mr Cross,
Congratulation.... We are feeling exited to inform that you are my 100th customers and
on the day of our anniversary, We have organized a lucky drawer box and on random selection
your name was taken out. You have won a kitchen microwave. We are very happy in giving
our services to you sir. You are requested to collect your gift from store itself. Early reply will
be appreciated. We are thrilled welcome you on our store again.
Your Sincerely.
Donna Deacon
Director, Whimsical Stationery Store.
Email to management regarding training and development programmes.
From: [e-mail]
To: [e-mail]
CC:
Subject: Information on training and development for new joiners.
Hello everybody... This is to inform the management team of Project departments that in
our company there are so many people are coming to work, Approx 23 people are new joiners
in our department. So I have decided to organize a training programs for them to improve their
work and performance. In order to bring affectivity and efficiency in their work and
performance, I have called an expert (Mr. Jon Baculum).
So you all are requested to come forward and organize the training programmes I much
effective way as well as inform new joiners.
6

Thank You
Regard
Brain Lava (CEO)
C.V
Personal Information
Name: Jon Gillard
Telephone No.: 857464235
Email id: [e-mail]
Aim
I will obey all my responsibilities and duties on time. I will give my best to your company.
Professional Qualification
1. B.Com
2. MBA in Finance
3. Computer Course
4. CIPD level socond advance certificate in Finance
5. National Certificate in Basket ball.
Key Skills
1. Sports Man
2. Excellent verbal and written communication.
3. Active listening
4. High knowledge in G.K.
Experience
Finance Coordinator in HILTON Hotel.
7

CONCLUSION
From the above report it is concluded that communication skills are the essence as well as
backbone of a business. Further-hence, this report also makes understand the models of
communication are defined as the models which is used to understand the procedure of
communication. The basic knowledge of communication is simply a process of sending and
receiving messages or transferring information from sender to receiver. There are several types
of models are there for communication which helps in making systematic representation of the
procedure of communication. In order to make the simplest communication these models breaks
complex form of communication. This report also provide CV, Emails and formal letter.
8

REFERENCES
Books and Journals
Penrod, C.B., Tucker, M. and Hartman, K.B., 2017. Models for Delivering Written Business
Communication Skills: Improving the Process. Journal of Instructional Pedagogies, 19.
Nwachukwu, C.L., 2017. Skills Required for Information and Communication Capacity Building
as perceived by Business Education Teachers in Colleges of Education in North-East
Zone Nigeria (Doctoral dissertation).
Ameen, K., 2017. The need and impact of learning “Personality Development & Communication
Skills” in LIS education: a case study. Malaysian Journal of Library & Information
Science, 18(1).
Bullock, K.C. and Horne, S., 2017. A Didactic Community Pharmacy Course to Improve
Pharmacy Students’ Clinical Skills and Business Management Knowledge. American
Journal of Pharmaceutical Education, p.ajpe6581.
Schulze, J., Schultze, M., West, S.G. and Krumm, S., 2017. The knowledge, skills, abilities, and
other characteristics required for face-to-face versus computer-mediated
communication: Similar or distinct constructs?. Journal of Business and
Psychology, 32(3), pp.283-300.
9