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Methods of Marketing Communications - Doc

   

Added on  2020-10-22

17 Pages5333 Words143 Views
Professional DevelopmentDesign and CreativityPhilosophy
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MARKETINGCOMMUNICATION
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Different methods of marketing communications and contemporary internal / external factors.....................................................................................................................................................1SWOT analysis of NIKE.................................................................................................................3TASK 2............................................................................................................................................6Marketing communication strategy and elements of communication process...........................6TASK 3............................................................................................................................................9Effectiveness of NIKE marketing communications strategy......................................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13.......................................................................................................................................................15
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INTRODUCTIONCommunication is two way procedure of reaching the mutual understanding under whichparticipants are not only exchange news, feelings, ideas and information but also develop as wellas share meaning. It is a process of transferring as well as understanding information from one ormore than one person. Marketing communication is adopted through organisations to convey themessages regarding regarding services and products directly and indirectly to consumers with anintention to convenience them to by them (Bacile, Ye and Swilley, 2014). Various medium ofcommunication used through an organisation to exchange information regarding services toconsumers. Tools can be anything such as advertisement, personal selling, sponsorship,promotion, public relations etc. This report is based on the Nike organisation. It is an Americancorporation which is engaged in design development, worldwide marketing and manufacturingof apparel, accessories, footwear and also services. In this report mention about the marketingcommunication related strategy and various marketing communication method used throughNike organisation. The requirements of marketers understand components of process ofcommunication before planning for any type of internal marketing campaign will be discussedunder this given report. In this, effectiveness of the NIKE marketing communication strategy atthe time of Pyeong Chang 2018 Olympic Winter Games will mentioned in given report. TASK 1Different methods of marketing communications and contemporary internal / external factorsIn this modern time period, marketing communication is complex as well as fundamentalpart of marketing efforts of an organisation. It is coordinated promotional messages delivered byon or more than one channels like for an instance radio, personal selling, television and directmail. Sometimes, it is difficult for organisation to interact with customers to aware themregarding services. Better communication with consumers will develop positive relationshipamong the consumers as well as business firms (Baker, 2014). In addition to this marketer usesmarketing communication tools to develop brand awareness between potential and newconsumers so that brand of firm can be create in a better manner. Reputed brand image is helpfulin attract people for enhancing sales or profit level of firm. In this report, NIKE company istaken and it is multinational corporation which engaged in design, producing, sales ofequipments, services, footwear, accessories and apparel in all over the world. It is one of the1
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